Finding valuable information that directly impacts your golf business can be a time-consuming task, but it is exactly this type of information that can help course operators maximize their opportunity for success.
Images—including pictures, video, and marketing graphics—are one type of information. Many operators would be surprised (and possibly shocked) to see how many images related to their course are available for public consumption. And these images tell a story. They tell us what people are doing on the golf course, what they like and dislike about it and, perhaps most importantly, what they will remember most about the course.
When someone posts a positive image of or about your golf course, it’s time to go into action. You should publicly acknowledge the photo with a Like, Re-Tweet, Share or Reply. You should also follow up, when appropriate, with the person who posted the photo and ask if you can re-use the image. This action may lead to utilizing social media contests and awards, which can help you increase the quantity of marketing images available for you to use.
Using the “Media” tab on the Plus reputation platform allows course operators to find images posted about your golf course from various platforms including Instagram, Facebook, Yelp, Bing, Google, Yellow Pages and more. The technology defaults to show all of the platforms, and it sorts the images in chronological order. It takes less than 5 minutes to find the images posted about a golf course in the last week, and it is well worth your time to regularly check in and monitor your course’s “image” online.
Login: PLUS COMMUNICATION CENTER > Click: REPUTATION TAB > Click: MEDIA TAB