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Justin Rose’s priceless moments

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

In the spirit of Mastercard’s “Priceless” golf moments, the partnership between GolfNow and Mastercard was recently reinforced in a fun way with the help of Mastercard Ambassador Justin Rose … and some unsuspecting GolfNow golfers!

Our production crew traveled to New York Country Club in New Hempstead, N.Y., to create a new television campaign to remind golfers that they can pay with Masterpass for any round of golf booked on GolfNow, anytime. Rose, 2013 U.S. Open Champion and Olympic gold medalist, was on hand to surprise golfers on the first tee, politely asking the shocked groups if he could join them. Their expressions were – as they say – “priceless.” You can check out the commercial, which is currently airing on Golf Channel, here.

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Excited reactions from DJ’s new playing partner

TPC Sawgrass Dye's Valley Course in Ponte Vedra Beach, Florida. (courtesy Getty Images)

TPC Sawgrass Dye’s Valley Course in Ponte Vedra Beach, Florida. (courtesy Getty Images)

Our Go Play quarterly newsletter should be arriving to you soon (if it hasn’t already), and our cover story highlights one of the biggest wins of the season.

TPC Sawgrass Dye’s Valley Golf Course received the most votes in our Drive with Dustin Johnson sweepstakes, netting them the chance to send one course representative and a guest to play alongside DJ at Streamsong Resort.

“We are very honored and excited Dye’s Valley Course at TPC Sawgrass was voted the favorite GolfNow course during the Drive with Dustin Johnson sweepstakes,” said Brian Riddle, head golf professional at TPC Sawgrass. “We are fortunate to have not just one, but two outstanding and challenging courses to share with the golfing world, and we’re happy so many GolfNow users have had the chance to visit. We really appreciate the partnership with GolfNow and this opportunity of a lifetime they have provided with Dustin Johnson.”

Our congrats once again to all of the courses who received votes during the sweepstakes!
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Short game success

Through School of Golf - Season 1an immersive viewer concept focused solely on one aspect of golf, Golf Channel will employ all of its media platforms—including GolfNow—during the week of Oct. 9 to educate its viewers on every element of the short game – all designed to help them improve scoring and enjoy playing the game more. Wedge Week, presented by Cleveland Golf, will feature five days of themed programming, digital content and promotion, complemented by commerce opportunities with the help of newly acquired Revolution Golf, golf’s largest direct-to-consumer digital platform.

What many of the top instructors call the key to lower scores, the short game will be the focus across all Golf Channel platforms during the week, including a special edition of School of Golf. Hosts Martin Hall and Blair O’Neal will join short-game guru Dave Pelz on location at the one-of-a-kind Pelz Ranch and Austin, Texas, where they will discuss and offer expert tips for all shots 50 yards and closer. Morning Drive and GolfChannel.com also will feature their own short-game content.

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PlusServices

Get every golfer to play one more round

onemoreroundThe Coupon and Promo Code functions within your GolfNow Reservations POS system are unique ways to incentivize golfers, keeping them coming back for more. We can now provide golfers with tangible incentives right from the counter, encouraging them to book their next round at your course.

Using technology already available to you, coupons can be automatically printed from the receipt printer when a “trigger item” is sold. You can link coupons to specific sales items or SKUs, including the ones you’re already using to ring in phone or walk-in reservations. With separate sales trigger items set up for phone and online reservations, you can link unique coupons with various promotions to each – meaning we can target each type of customer differently.

This is a great opportunity to invite golfers who may not have an existing online reservation to visit your website and book their next tee time online (i.e. “Thank you for playing at XYZ golf course! Save 20% on your next round when booked online by entering Promo Code XYZ20 on our website at www.XYZgolf.com/teetimes).

And since we ring up online customers separately, we can offer them a separate incentive to come back, too. Examples include a free small bucket of range balls, or food and beverage discounts that can be used during their next visit to your course.

By using the GolfNow Reservations Coupon feature, we enhance the way we channel manage – driving more golfers to your website, increasing customer loyalty and retention.

Please watch the short video below or click here (<4 mins) to learn how to use the Coupon Feature today!

https://www.youtube.com/watch?v=1xeHNAoNlLU

Click here to request more information.

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PlusServices

Daily golf course management best practice #7 – Are you a blocker?

blockerThere are 3 important reasons why blocking your tee sheet is a best practice – especially compared to any other method for managing your course’s start and end times:

  1. Reduce technology disruptions: For example, if you change your course’s start times from 6 AM to 7 AM without adjusting the intervals in the auto loads, there will likely be a technology sync failure. This could result in your course’s available inventory inaccurately posting to your online channels.
  2. Improve product consistency: Everything you do should be thought of as an extension of your brand. Ensuring consistency for golfers in the when and how of tee time structure reinforces consumer familiarity and improves confidence in your product.
  3. Accumulate business intelligence: Maintaining consistent intervals allows you to track the performance of individual intervals when analyzing data, allowing you to find specific intervals that are historically in higher demand. This is especially helpful when looking for areas of opportunity during holidays and other critical, high-demand periods.

As we approach the end of daylight saving time, consider these three points before making adjustments to your start and end times. And be sure to ask yourself: are you a blocker?

Click here to request more information.

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EventsN2K

Congratulate DJ’s new playing partner

B2B-Winner-blogJoin us in congratulating TPC Sawgrass Dyes Valley! One winner and a guest from the course will get to travel to Streamsong Resort and play a round of golf with Dustin Johnson!

More than 4,200 courses received votes from the 121,266 golfers who entered the sweepstakes, and the competition was serious all the way down to the final votes. While TPC Sawgrass Dyes Valley came out ahead of the pack, the top ten courses had a tremendous amount of support from their golfers.

Drive with Dustin Johnson Top 10 Courses:

  1. TPC Sawgrass Dyes Valley Golf Course
  2. Poppy Hills Golf Course
  3. Stadium Course at TPC Scottsdale
  4. Palm Beach National Golf Course
  5. Arizona Biltmore Golf Course
  6. The Boulders Golf Club
  7. The Reserve Vineyards and Golf Club
  8. Stallion Mountain Golf Club
  9. Troon North Golf Club
  10. Arizona Grand Golf Course

Cheers to every course partner who received votes from their dedicated golfers, and thank you for helping us spread the word about the sweepstakes. We’re already looking ahead to next year and hoping to find more ways to reward course operators for their hard work to grow the game of golf.

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