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Gearing up for a great year

Each new year brings exciting opportunities, and we are looking ahead to being a part of an outstanding 2018 with course partners like you.

As we look ahead to the next year, make your plans now to join our team at the 2018 PGA Merchandise Show, taking place January 25-27 at the Orange County Convention Center in Orlando.

Make your plans now to join us for the 2018 PGA Merchandise Show, Jan. 25-27 in Orlando.

Make your plans now to join us for the 2018 PGA Merchandise Show, Jan. 25-27 in Orlando.

We will be set up in Booth 2173—right next to Golf Channel’s live stage where they’ll be broadcasting throughout the event—holding meetings, demonstrations and more. We are excited to show you some of the options we have for helping you sell, save and succeed in 2018 and beyond, including:

Contact your GolfNow representative today to schedule a meeting. We hope to see you there!

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Justin Rose’s priceless moments

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

In the spirit of Mastercard’s “Priceless” golf moments, the partnership between GolfNow and Mastercard was recently reinforced in a fun way with the help of Mastercard Ambassador Justin Rose … and some unsuspecting GolfNow golfers!

Our production crew traveled to New York Country Club in New Hempstead, N.Y., to create a new television campaign to remind golfers that they can pay with Masterpass for any round of golf booked on GolfNow, anytime. Rose, 2013 U.S. Open Champion and Olympic gold medalist, was on hand to surprise golfers on the first tee, politely asking the shocked groups if he could join them. Their expressions were – as they say – “priceless.” You can check out the commercial, which is currently airing on Golf Channel, here.

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Congratulate DJ’s new playing partner

B2B-Winner-blogJoin us in congratulating TPC Sawgrass Dyes Valley! One winner and a guest from the course will get to travel to Streamsong Resort and play a round of golf with Dustin Johnson!

More than 4,200 courses received votes from the 121,266 golfers who entered the sweepstakes, and the competition was serious all the way down to the final votes. While TPC Sawgrass Dyes Valley came out ahead of the pack, the top ten courses had a tremendous amount of support from their golfers.

Drive with Dustin Johnson Top 10 Courses:

  1. TPC Sawgrass Dyes Valley Golf Course
  2. Poppy Hills Golf Course
  3. Stadium Course at TPC Scottsdale
  4. Palm Beach National Golf Course
  5. Arizona Biltmore Golf Course
  6. The Boulders Golf Club
  7. The Reserve Vineyards and Golf Club
  8. Stallion Mountain Golf Club
  9. Troon North Golf Club
  10. Arizona Grand Golf Course

Cheers to every course partner who received votes from their dedicated golfers, and thank you for helping us spread the word about the sweepstakes. We’re already looking ahead to next year and hoping to find more ways to reward course operators for their hard work to grow the game of golf.

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GolfNow Opens New Office in Belfast

Pictured at the official opening of GolfNow’s new international offices in Belfast are (l-r) GolfNow Vice President Brian Smith, Invest Northern Ireland Chairman Mark Ennis, BRS Golf co-founder Rory Smith and Mike McCarley (front), President, Golf, NBC Sports. The new £1.1 million, state-of-the-art office space, which overlooks the River Lagan at City Quays, is staffed currently by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014.

Pictured at the official opening of GolfNow’s new international offices in Belfast are (l-r) GolfNow Vice President Brian Smith, Invest Northern Ireland Chairman Mark Ennis, BRS Golf co-founder Rory Smith and Mike McCarley (front), President, Golf, NBC Sports. The new £1.1 million, state-of-the-art office space, which overlooks the River Lagan at City Quays, is staffed currently by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014.

 

On July 18, GolfNow unveiled its new, state-of-the-art offices overlooking the River Lagan in Belfast, Northern Ireland.

The GolfNow Belfast business operates the brands GolfNow, BRS Golf and Teeofftimes.co.uk in the Ireland and U.K. markets. GolfNow and Teeofftimes.co.uk partner with more than 75 percent of golf courses in Ireland and the U.K., and over the last three years has facilitated the booking of more than 2.1 million rounds and has helped generate double-digit revenue growth year over year for its course partners.

The new offices currently are staffed by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014. Brian and Rory Smith, who co-founded BRS Golf in 2003 and manage the Belfast office, were joined by Mike McCarley, president, Golf, NBC Sports, during a special event to help commemorate the occasion.

BRS Golf is the leading tee time management system used by more than 50 percent of golf clubs and more than 400,000 golf club members in Ireland and the U.K. Last month, GolfNow’s Belfast office was named “Best Company to Work For” for the second consecutive year at the Belfast Business Awards, organized by the Belfast Chamber of Trade & Commerce.

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July dates for Plus Performance Center announced

If you didn’t have an opportunity to participate in the inaugural Plus Performance Center taking place this week at Golf Channel’s world headquarters in Orlando, you have another chance. The first session quickly filled to capacity, so we’ve added a second workshop, scheduled for July 10-12. If you’re a golf course operator using GolfNow Plus Toolkit, the Plus Performance Center is your chance to discover the best ways to put this proprietary technology to work for you, with hands-on training and expert consultation. The Toolkit offers guidance and more than 10 data-driven enhancements that work in concert, ranging from algorithmic pricing to sales pipelines.  If you’re not getting the most out of this technology, the workshop is just the thing to help you drive rounds and maximize revenue. Lodging for this invitation-only event will be provided by Arnold Palmer’s Bay Hill Club & Lodge, and you’ll also have the opportunity to check out Golf Channel’s production facility and studios.  Contact your GolfNow representative for more information.

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Looking for tomorrow’s players today

Let’s Play Golf week earlier this month was embraced by nearly 1,000 golf courses across North America who recognized that if you offer golfers new ways to engage with the game, it can have positive effects on your bottom line. Proof was in the pudding during the inaugural year of the joint GolfNow and Golf Channel initiative, with “Women’s Wednesday” and “Family Golf” headlining the five themed days as the two most popular of the week.

JuniorGolf2-600wide

The number of junior golfers has increase 20% in the last five years.

Kris Strauss, vice president of sales and marketing for Troon, appeared on Golf Channel’s Morning Drive on Friday to talk about his company’s year-round initiatives to promote junior and family golf. Troon Family Golf is offered at all 270-plus Troon facilities around the globe, where kids not only play free with a paying adult after 3 p.m., but also get free rental clubs and instruction when they play with Mom or Dad.

A recent NGF participation report states that the number of golfers between the ages of  6 and 17 grew more than 20% from 2011-2016. Also, in addition to the nearly 24 million golfers in the U.S., another 40.6 million are interested in playing. Troon has recognized the importance of player development on both ends of the spectrum – from youth to adult.  GolfNow course partners that have embraced different strategies to attract new golfers, such as our Play Nine program, are taking the right steps to help fill their tee sheets on a more regular basis.

The runway to attract new golfers is long and wide open. What strategies are you incorporating that will allow your business take off?

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