Go Play Week is coming, May 1-5. Learn more
Need help? Call GolfNow Cares Partner Support (844) 800‑GOLF
GolfNow Business
* What you need 2 know from GolfNow
Go Play WeekN2KServices

New season, new opportunities

GolferswingWith the Masters’ exciting finish, golf caught the eye of the entire sports world. Inspired golfers are taking their clubs out of storage and are primed to get out and play for the first time this year. With the majority of golf courses around the country now open for business, operators are searching for solutions to leverage this excitement and bring more golfers through their doors.

Nearly 1,000 courses across North America are participating in Go Play Week, May 1-5, hoping to attract new customers and provide their current golfers with something extra special. Beginning with the World’s Largest Golf Outing on May 1, many have also chosen to host one or more of the other themed days, which are designed for beginners, women, family and equipment junkies.

More courses than ever are incorporating GolfNow services into their business operations, helping them sell more rounds while saving money in the process. More than 1,000 course partners currently are benefiting from the performance platform offered by GolfNow’s Plus, which provides them with expert consultation and proprietary technology to help manage their businesses in a very competitive marketplace. Ride by GolfNow can save courses up to 35% on their business purchases, lowering overhead on more than just food and beverage. Several of the notable recent additions to Ride — which is free to all of our course partners — include agronomy products, such as fertilizer and chemicals needed to maintain prime course conditions; technology; fresh, locally picked produce; and environmental services.

EventsGo Play WeekN2K

Go Play Week begins May 1

LetsPlayGolfOur advertising, social and on-air promotion is in full swing. Golfers will view our messaging and can book #LetsPlayGolf tee times by navigating to promotions.golfnow.com/letsplaygolf, then clicking on the day or event in which they’d like to participate.

Is your course ready for Go Play Week?

If you need to update your inventory in GolfNow Central, drop an email to GolfNowSupport@golfchannel.com, reference #LetsPlayGolf, and our Cares Partner Support team will help make the update for you.

Go Play WeekN2K

Go Play

Go-Play-Week-Banner-ads-300x250Nearly 200 courses have chosen to participate in the World’s Largest Golf Outing, taking place on Monday, May 1. Golfers, too, are anticipating the chance to join with thousands of fellow golf lovers across North America for a day of fun, camaraderie and a chance to play for something bigger than themselves. It’s a terrific chance to play golf and give back, with proceeds benefiting two worthy charities: Fisher House Foundation and Arnie’s Army Charitable Foundation.

WLGO is only the first of five themed days that week. With almost 1,000 courses participating in one or more event that week, #LetsPlayGolf should be a big deal.

If you’re hosting one of the themed events, there’s still time to plus-up your participation with the “better” and “best” event packages offered by our partners at Perfect Golf Event. Learn more at http://perfectgolfevent.com/goplayweek/.

Go Play WeekN2K

#LetsPlayGolf commences May 1

The course participation phase is now complete, and our attention turns to attracting golfers for this special week.

There’s a lot going on between Monday, May 1, and Friday, May 5, and we appreciate all participating courses are doing to make it a very special week. The standard “promotion in a box” should arrive at participating courses around April 15, but for the courses looking to make their events extra special, we recommend they take a look at the exciting and creative packages offered at very special prices from Perfect Golf Event. PGE EventsClick on this link to learn more.

Throughout the week we’ll be supporting the GCSAA’s and Environmental Institute for Golf’s Rounds for Research initiative, featuring a rounds auction supporting turf grass research. Tell golfers they can find some special courses and deals; we certainly will.

On Monday, May 1, GolfNow co-sponsors with Billy Casper Golf the World’s Largest Golf Outing, the largest single day, multi-course golf outing, featuring charitable contributions supporting the Fisher House Foundation and Arnie’s Army.

On Tuesday, May 2, the theme is welcoming new golfers with Bring a Beginner. We suggest courses promote to experienced and new golfers alike, encouraging regular customers to bring out to the course someone new to the game.

Here are some ideas for making “Bring a Beginner” special:

  • How about the ultimate BOGO (buy 1, get 1 free) offer? Beginners play free when accompanied by an experienced golfer?
  • Offer special discounts on rental clubs.
  • Special pricing on golf shop merchandise.
  • Buy one, get one hot dogs in your snack bar.
  • Print a simplified rules sheet for new players. Consider Golf Channel’s “Relaxed Rules of Golf.” relaxedrules
  • Set up closest-to-the-pin prize on the course’s shortest par 3. Offer two prizes: one for lower and one for higher handicappers.
  • Provide a warm welcome to new customers. Escort them from the parking lot or bag drop to the range and make them feel right at home.

On May 3, it’s Women’s Wednesday. This is our most popular scheduled event, with more than 800 courses participating. Virtually every industry group says the women’s market is underserved and brimming with potential. Promote nine-hole rounds, new player clinics, advanced skills education and fun, fun, fun.

Here are some ideas for “Women’s Wednesday”:

  • Invite local women’s groups such as the Junior League, area school PTAs, and others.
  • Offer child care options.
  • Do a ball fitting to demonstrate which balls work best for which golfers.
  • Consider a special 9-hole rate and begin or end the golf with lunch or a wine and cheese reception.
  • Offer a special clinic for getting out of bunkers, reading putts or even scorekeeping and popular wagers.
  • Encourage your regulars to invite a friend new to the game.

So many courses sponsor a number of demo days, but Test Drive Thursday, May 4, is an opportunity to attract accomplished and new golfers to try out new equipment. We hope to help make it the biggest demo day yet.

Here are some ideas for “Test Drive Thursday”:

  • Offer a discount on purchases for anyone who plays a round today.
  • For those who make a purchase from a demo, offer a discount on their next round.
  • Set up a “World Long Drive” contest course on the range and offer competition and prizes.

Finally, continuing the trend for inviting new golfers to the game and the course, there’s Family Golf for Friday, May 5. Encourage regular players to bring out the entire family for some quality good times. Include an afternoon clinic, consider a special 9-hole rate, a putting contest and other fun activities.

Here are some ideas for “Family Golf Friday”:

  • Introduce Drive, Chip and Putt to all juniors.
  • Prepare kid-friendly snacks such as chicken fingers, mini-pizzas and ice cream.
  • Set up putting competitions for parents and their children.
  • Make an evening of it. After golf, consider dinner and a family-friendly movie.

As the week gets closer we’ll share content from Golf Channel and other media supporting #LetsPlayGolf. For now, let’s work to make events at all participating courses the best they can be.

Go Play WeekN2K

Last week to sign up for Go Play!

Go Play 2017

Last week’s Arnold Palmer Invitational rekindled fond memories and reminded millions of golfers who march in spirit with Arnie’s Army of the special relationship they have with the game.

Time is running out, but you still have time to connect your course with armies of new and familiar golfers by signing up for Go Play Week, May 1-5.

As you may know, GolfNow and Golf Channel have partnered to create a five-day slate filled with themed activities designed to attract thousands of golfers of varying interests—but all with a common desire to get out and play and do good at the same time.  All five days offer the chance to attract newcomers, while providing current customers with fun and different experiences.

Beginning with the World’s Largest Golf Outing, which benefits Arnie’s Army Charitable Foundation and Fisher House Foundation, you can sign up to host as many of the themed days as you like. But hurry — course registration closes March 24.

We’re gearing up to kick off an outstanding golf season with Go Play Week, and we want to make sure our course partners are signed up, prepped and ready to host avid golfers and new players alike. If you are already signed up, now is the time to lay the foundation for a groundbreaking week that will help your business start the summer off strong.


Go Play WeekN2K

Start up the season

Go-Play-WeekThe best golf season is one that starts off strong, which is the impetus behind Go Play Week. GolfNow and Golf Channel have partnered to create a five-day slate filled with themed activities designed to attract thousands of golfers of varying interests—but all with a common desire to get out and play.

We’re calling it “Let’s Play Golf” to our golfers, and all five days offer the chance to attract newcomers while providing current customers fun and different experiences – all in the spirit of growing the game. Starting Monday, May 1, with the World’s Largest Golf Outing—a joint venture with Billy Casper Golf—and continuing with themes for each day of the week that will cater to beginners, women, families and gearheads, GolfNow will offer a helping hand with “how-to” event kits designed to provide all the instruction and tools your course will need to host as many days as you wish. But hurry — registration closes March 24. This could be a blockbuster week that transforms the year for you and your business. Learn more at the Go Play Week site.

Latest posts