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Go Play WeekN2K

Looking for tomorrow’s players today

Let’s Play Golf week earlier this month was embraced by nearly 1,000 golf courses across North America who recognized that if you offer golfers new ways to engage with the game, it can have positive effects on your bottom line. Proof was in the pudding during the inaugural year of the joint GolfNow and Golf Channel initiative, with “Women’s Wednesday” and “Family Golf” headlining the five themed days as the two most popular of the week.

JuniorGolf2-600wide

The number of junior golfers has increase 20% in the last five years.

Kris Strauss, vice president of sales and marketing for Troon, appeared on Golf Channel’s Morning Drive on Friday to talk about his company’s year-round initiatives to promote junior and family golf. Troon Family Golf is offered at all 270-plus Troon facilities around the globe, where kids not only play free with a paying adult after 3 p.m., but also get free rental clubs and instruction when they play with Mom or Dad.

A recent NGF participation report states that the number of golfers between the ages of  6 and 17 grew more than 20% from 2011-2016. Also, in addition to the nearly 24 million golfers in the U.S., another 40.6 million are interested in playing. Troon has recognized the importance of player development on both ends of the spectrum – from youth to adult.  GolfNow course partners that have embraced different strategies to attract new golfers, such as our Play Nine program, are taking the right steps to help fill their tee sheets on a more regular basis.

The runway to attract new golfers is long and wide open. What strategies are you incorporating that will allow your business take off?

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EventsGo Play WeekN2K

WLGO kicks off Let’s Play Golf

More than 140 golf courses hosted Monday’s World’s Largest Golf Outing, which provided the perfect kick-off to Let’s Play Golf week. Initial reports indicate that WLGO 2017 may be the best ever since the event was launched in 2011. Elaborate opening ceremonies, appearances by local personalities and politicians, and other fun activities were just a few of the headlines that made it an event to remember.

Dubsdread-WLGO Open with-Buddy-Dyer

Dubsdread Golf Course in Orlando, Fla., hosted an opening ceremony for the World’s Largest Golf Outing, featuring welcoming remarks by Orlando Mayor Buddy Dyer (blue shirt).

Dubsdread Golf Course in Orlando, Fla., incorporated a local high school’s ROTC squad into a formal Opening Ceremony, which featured speeches by Orlando Mayor Buddy Dyer and other dignitaries.  Cranbury Golf Club in West Windsor Township, N.J., lined the driveway to their course with American flags and members from the local VFW provided a gun salute to start the tournament.

Let’s Play Golf week continues today with one the most popular themed day – “Women’s Wednesday.” Courses are offering special perks such as clinics, lunch specials and preferred rates. Equipment junkies are stoked to try out the latest equipment tomorrow, as part of “Test Drive Thursday,” and “Family Golf” on Friday will cap what is sure to be a very successful grow-the-game initiative for the nearly 1,000 courses that hosted part or all of Let’s Play Golf week.

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Go Play WeekN2KServices

New season, new opportunities

GolferswingWith the Masters’ exciting finish, golf caught the eye of the entire sports world. Inspired golfers are taking their clubs out of storage and are primed to get out and play for the first time this year. With the majority of golf courses around the country now open for business, operators are searching for solutions to leverage this excitement and bring more golfers through their doors.

Nearly 1,000 courses across North America are participating in Go Play Week, May 1-5, hoping to attract new customers and provide their current golfers with something extra special. Beginning with the World’s Largest Golf Outing on May 1, many have also chosen to host one or more of the other themed days, which are designed for beginners, women, family and equipment junkies.

More courses than ever are incorporating GolfNow services into their business operations, helping them sell more rounds while saving money in the process. More than 1,000 course partners currently are benefiting from the performance platform offered by GolfNow’s Plus, which provides them with expert consultation and proprietary technology to help manage their businesses in a very competitive marketplace. Ride by GolfNow can save courses up to 35% on their business purchases, lowering overhead on more than just food and beverage. Several of the notable recent additions to Ride — which is free to all of our course partners — include agronomy products, such as fertilizer and chemicals needed to maintain prime course conditions; technology; fresh, locally picked produce; and environmental services.

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EventsGo Play WeekN2K

Go Play Week begins May 1

LetsPlayGolfOur advertising, social and on-air promotion is in full swing. Golfers will view our messaging and can book #LetsPlayGolf tee times by navigating to promotions.golfnow.com/letsplaygolf, then clicking on the day or event in which they’d like to participate.

Is your course ready for Go Play Week?

If you need to update your inventory in GolfNow Central, drop an email to GolfNowSupport@golfchannel.com, reference #LetsPlayGolf, and our Cares Partner Support team will help make the update for you.

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Go Play WeekN2K

Go Play

Go-Play-Week-Banner-ads-300x250Nearly 200 courses have chosen to participate in the World’s Largest Golf Outing, taking place on Monday, May 1. Golfers, too, are anticipating the chance to join with thousands of fellow golf lovers across North America for a day of fun, camaraderie and a chance to play for something bigger than themselves. It’s a terrific chance to play golf and give back, with proceeds benefiting two worthy charities: Fisher House Foundation and Arnie’s Army Charitable Foundation.

WLGO is only the first of five themed days that week. With almost 1,000 courses participating in one or more event that week, #LetsPlayGolf should be a big deal.

If you’re hosting one of the themed events, there’s still time to plus-up your participation with the “better” and “best” event packages offered by our partners at Perfect Golf Event. Learn more at http://perfectgolfevent.com/goplayweek/.

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Go Play WeekN2K

#LetsPlayGolf commences May 1

The course participation phase is now complete, and our attention turns to attracting golfers for this special week.

There’s a lot going on between Monday, May 1, and Friday, May 5, and we appreciate all participating courses are doing to make it a very special week. The standard “promotion in a box” should arrive at participating courses around April 15, but for the courses looking to make their events extra special, we recommend they take a look at the exciting and creative packages offered at very special prices from Perfect Golf Event. PGE EventsClick on this link to learn more.

Throughout the week we’ll be supporting the GCSAA’s and Environmental Institute for Golf’s Rounds for Research initiative, featuring a rounds auction supporting turf grass research. Tell golfers they can find some special courses and deals; we certainly will.

On Monday, May 1, GolfNow co-sponsors with Billy Casper Golf the World’s Largest Golf Outing, the largest single day, multi-course golf outing, featuring charitable contributions supporting the Fisher House Foundation and Arnie’s Army.


On Tuesday, May 2, the theme is welcoming new golfers with Bring a Beginner. We suggest courses promote to experienced and new golfers alike, encouraging regular customers to bring out to the course someone new to the game.

Here are some ideas for making “Bring a Beginner” special:

  • How about the ultimate BOGO (buy 1, get 1 free) offer? Beginners play free when accompanied by an experienced golfer?
  • Offer special discounts on rental clubs.
  • Special pricing on golf shop merchandise.
  • Buy one, get one hot dogs in your snack bar.
  • Print a simplified rules sheet for new players. Consider Golf Channel’s “Relaxed Rules of Golf.” relaxedrules
  • Set up closest-to-the-pin prize on the course’s shortest par 3. Offer two prizes: one for lower and one for higher handicappers.
  • Provide a warm welcome to new customers. Escort them from the parking lot or bag drop to the range and make them feel right at home.

On May 3, it’s Women’s Wednesday. This is our most popular scheduled event, with more than 800 courses participating. Virtually every industry group says the women’s market is underserved and brimming with potential. Promote nine-hole rounds, new player clinics, advanced skills education and fun, fun, fun.

Here are some ideas for “Women’s Wednesday”:

  • Invite local women’s groups such as the Junior League, area school PTAs, and others.
  • Offer child care options.
  • Do a ball fitting to demonstrate which balls work best for which golfers.
  • Consider a special 9-hole rate and begin or end the golf with lunch or a wine and cheese reception.
  • Offer a special clinic for getting out of bunkers, reading putts or even scorekeeping and popular wagers.
  • Encourage your regulars to invite a friend new to the game.

So many courses sponsor a number of demo days, but Test Drive Thursday, May 4, is an opportunity to attract accomplished and new golfers to try out new equipment. We hope to help make it the biggest demo day yet.

Here are some ideas for “Test Drive Thursday”:

  • Offer a discount on purchases for anyone who plays a round today.
  • For those who make a purchase from a demo, offer a discount on their next round.
  • Set up a “World Long Drive” contest course on the range and offer competition and prizes.

Finally, continuing the trend for inviting new golfers to the game and the course, there’s Family Golf for Friday, May 5. Encourage regular players to bring out the entire family for some quality good times. Include an afternoon clinic, consider a special 9-hole rate, a putting contest and other fun activities.

Here are some ideas for “Family Golf Friday”:

  • Introduce Drive, Chip and Putt to all juniors.
  • Prepare kid-friendly snacks such as chicken fingers, mini-pizzas and ice cream.
  • Set up putting competitions for parents and their children.
  • Make an evening of it. After golf, consider dinner and a family-friendly movie.

As the week gets closer we’ll share content from Golf Channel and other media supporting #LetsPlayGolf. For now, let’s work to make events at all participating courses the best they can be.

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