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MarketplacesN2K

Royal Portrush joins GolfNow

Royal PortrushRoyal Portrush Golf Club, host venue for the eagerly anticipated 2019 Open, has teamed up with GolfNow to enable golfers to book their golf rounds online for the first time in the famous club’s illustrious history. This new partnership will see the club’s two courses – The Valley and The Dunluce Links – open to a global audience.

“We are extremely proud, and we are looking forward to taking the Royal Portrush brand to a global audience, with particular exposure within the United States through our various channels, including GolfNow, Golf Channel and Golf Advisor,” said GolfNow Vice President Brian Smith.

Wilma Erskine, chief executive of Royal Portrush Golf Club, added, “We are delighted to extend our global reach through our partnership with GolfNow. The potential in terms of taking our brand to new customers and new markets, and ultimately increasing sales from tourists and travelling golfers, is hugely exciting. GolfNow‘s worldwide platform will not only make it easier for customers to book a round at Royal Portrush, but will also ease pressure for our staff and free up time spent on phone calls and emails.”

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Golf AdvisorN2K

New metrics for Golf Advisor

Golf Advisor has become an integral tool that helps course operators stay aware of customer satisfaction in the form of ratings and reviews. With the growth of Golf Advisor over the last several years, more and more golfers—from new players to veterans of the sport—are using the site to share their thoughts and find the best places to play.

In order to ensure that Golf Advisor provides the most accurate and useful ratings and reviews for your business, we are implementing a new logic to ensure that the ratings better reflect your efforts, improvements and more.

While many sites aggregate all reviews and produce a simple rating from that number, this “all-time” average does not take important factors into account. For example, a recent upgrade or management change that has improved your course might be reflected in the most recent reviews, but the hundreds of older reviews would outweigh those high ratings.

GA-ReviewSystemBy shifting to a “Golf Advisor Rating Index,” recent reviews will have more importance and a higher value than older ones, which will better reflect your continued efforts to provide golfers with a truly memorable playing experience.

Our new index gives golf course operators like you more credit for your efforts, as well as ratings that genuinely reflect the work you do every day. And it creates more opportunities for new golfers to help your course climb the rankings and be discovered by players from around the world.

Contact your GolfNow representative for more information about how this recent shift will recognize your efforts and help your ratings climb.

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Golf AdvisorN2K

Golf Advisor is on a roll

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Rapid growth in 2017 for golf’s leading ratings and review site—Golf Advisor—has resulted in five consecutive months of record growth, highlighted by all-time records across several key metrics in June.

Golf Advisor’s page views in June topped 1.5 million, surpassing the previous record from May 2017, and they were up 48% year over year. Other traffic metrics in June also surpassed the previous month’s records, with visits up 67% and unique visitors up 71%. Since February, at least one key monthly metric has surpassed the previous as the best ever.

More than 600,000 golf course reviews are currently featured on Golf Advisor; reviews and ratings that help golfers choose their next course and provide course operators with valuable information about the likes and dislikes of their customers. Unlike other review sites populated by industry insiders, Golf Advisor reviews are posted by golfers, for golfers. More than 85 percent of the half-million golfers visiting Golf Advisor each month state that reviews are important to making decisions about where they play.

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MarketplacesN2K

Golf’s largest marketplace benefits you

DrivingRange-400wideThe power of GolfNow in its most basic form provides a course operator with the opportunity to conduct business inside the world’s largest golf marketplace. Millions of information seekers visit this vibrant marketplace each day, all trusting they will find answers that will allow them to enjoy their next round of golf to the fullest. They are looking for more than just tee times – although more than 16 million were booked on behalf of our course partners in 2016. They visit the GolfNow marketplace to discover golfing destinations, use location searches to learn more about their favorite golf courses and discover new ones, hear about the latest offers that fit their tastes and budgets, and read ratings and reviews that help them make their next purchasing decision.

As golf’s technology leader, GolfNow provides the tools, expertise and a global, multi-faceted platform that can showcase your business in the best light to the largest potential customer base. If you’re part of our marketplace only, this impressive list of benefits comes standard. If you want to learn more about additional ways GolfNow can help your business become smarter, more efficient and thrive, contact your GolfNow representative.  We would be honored to help.

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