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After further review … you win!

More than 85% of the half million golfers visiting Golf Advisor each month say that reviews are important to purchasing decisions about where to play. Are you leaving business on the table because your course doesn’t have a review strategy?

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Golf Advisor set another all-time record in February, proving golf’s #1 ratings and review website is becoming an increasingly important information source for golfers on the lookout for a great courses to play. Golf Advisor closed the month with the highest number of page views ever for any month since its 2014 launch. Year-over-year increases also were impressive, with page views up 18%, unique visitors up an impressive 38%, and total visits up 36%.

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Kicking off 2017 in Orlando

(From the upcoming issue of Go Play, in the mail on February 24.)

Matt Ginella interviews Shannon Smith about top course Rams Hill GC.

Matt Ginella interviews Shannon Smith about Rams Hill GC, Golf Advisor’s top course for 2016.

Thousands of your fellow golf course owners and operators from around the world descended on Orlando, Fla., for the 2017 PGA Merchandise Show, which provided an unmatched opportunity to meet with manufacturers, suppliers and service providers. More than 40,000 industry professionals spent the event exploring the offerings from over 1,000 exhibitors packed into the 1-million-square-foot exhibition space.

GolfNow was right in the mix, offering demos and presentations about our latest technologies and services designed to maximize your efficiency and profitability. The GolfNow Business team held more than 200 meetings during the event, in addition to helping Golf Advisor announce its anticipated list of the Top 50 Courses in the U.S. live on Golf Channel.

Additionally, with its stage next door, we were able to work with Golf Channel during the Show to arrange interviews on Morning Drive with several of our key partners, including Billy Casper Golf CEO and Chairman Peter Hill and Longitudes Group President and Owner Sara Killeen.

If you weren’t able to make the trek to Orlando, though, you can still get up-to-date information about new features within Ride and Plus, as well as demonstrations of the latest Reservations functions, by contacting your GolfNow representative today or visiting the GolfNow Business website.

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- Bob Coman,
The Biltmore Golf Course