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Analyzing the competition and adjusting for growth

Knowing the competition is a critical part of any business, and golf course operators for years have adopted strategies to keep them a step ahead—anything from simply monitoring a competitor’s parking lot to other, more sophisticated means.

You know that competitive analysis not only gives you insight into what golfers consider to be “favorable rates,” but it can also help you make data-driven decisions that enhance your bottom line and keep you ahead of shifts in demand. But you also are aware of the cold fact that tracking this information down manually can be a huge time suck, and virtually impossible for most course operators to dedicate the hours required to constantly collect and analyze data.
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Consolidating all of that information into an easy-to-use tool is the goal of Plus Vision from GolfNow, which saves you all that time and effort.  Plus Vision provides real-time monitoring of online rates from multiple marketplaces in a convenient dashboard view. It automates the search and reporting functions, and it presents you with the information much more quickly so that you can make immediate adjustments and capitalize on opportunities the moment they arise. The filter options also allow you to dive into the data and view nine-hole or eighteen-hole round information, walking and riding rounds, and more, which in turn makes it easier to fine tune the specific rates and options at your course.

Tools like Plus Vision are designed to give your business the extra advantage it needs.

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Jordan Spieth’s swing coach joins Golf Channel and Revolution Golf

jordan Spieth (right) speaks with longtime coach Cameron McCormick during a practice round ahead of the 2015 Australian Open. (Photo by Matt King/Getty Images)

Jordan Spieth (right) speaks with longtime coach Cameron McCormick during a practice round ahead of the 2015 Australian Open. (Photo by Matt King/Getty Images)

Cameron McCormick, 2015 PGA Teacher of the Year and long-time swing coach of three-time major champion Jordan Spieth, has become an official member of the team of expert instructors featured on Revolution Golf and Golf Channel. The announcement was made on Oct. 24 during McCormick’s guest appearance on Morning DriveWatch a clip here.

As part of the new multi-year relationship, McCormick will host his own instructional series  – featured on both Revolution Golf and Golf Channel – where he’ll share with golfers the knowledge he has cultivated over a 20-year coaching career, along with his approach to improving golf performance by taking a wider perspective on what a great swing requires.

McCormick will join Martin Hall, Sean Foley, Martin Chuck and Andrew Rice as featured faculty members on Revolution Golf—the largest direct-to-consumer digital platform in golf—which was added to NBC Sports Group’s portfolio in August. Revolution Golf will feature McCormick’s first series of instructional videos on the website before the end of the year.

Connecting golfers of all skill levels to world-class instruction continues to be part of our mission. When golfers get better, they have more fun and play more. And that’s what we like to see!

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Schedule email campaigns before season’s end

Staying in contact with your customers is a critical function for any golf course – even during seasonal closures. With GolfNow Central (GNC) Marketing, you can create and schedule email campaigns in advance to share golf course news, holiday greetings, upcoming events and more with your golfers.

Advanced scheduling allows you to focus on the other business tasks that face you during the down time while still maintaining that touchpoint with your customers and keeping them ready for that first day of the season.

Log in to GNC Marketing to set up your off-season messages in advance.

Log in to GNC Marketing to set up your off-season messages in advance.

For additional guidance on how to set up and schedule your emails, visit our support document.

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Justin Rose’s priceless moments

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

Olympic medalist Justin Rose surprises some GolfNow golfers in the latest Masterpass commercial series.

In the spirit of Mastercard’s “Priceless” golf moments, the partnership between GolfNow and Mastercard was recently reinforced in a fun way with the help of Mastercard Ambassador Justin Rose … and some unsuspecting GolfNow golfers!

Our production crew traveled to New York Country Club in New Hempstead, N.Y., to create a new television campaign to remind golfers that they can pay with Masterpass for any round of golf booked on GolfNow, anytime. Rose, 2013 U.S. Open Champion and Olympic gold medalist, was on hand to surprise golfers on the first tee, politely asking the shocked groups if he could join them. Their expressions were – as they say – “priceless.” You can check out the commercial, which is currently airing on Golf Channel, here.

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Excited reactions from DJ’s new playing partner

TPC Sawgrass Dye's Valley Course in Ponte Vedra Beach, Florida. (courtesy Getty Images)

TPC Sawgrass Dye’s Valley Course in Ponte Vedra Beach, Florida. (courtesy Getty Images)

Our Go Play quarterly newsletter should be arriving to you soon (if it hasn’t already), and our cover story highlights one of the biggest wins of the season.

TPC Sawgrass Dye’s Valley Golf Course received the most votes in our Drive with Dustin Johnson sweepstakes, netting them the chance to send one course representative and a guest to play alongside DJ at Streamsong Resort.

“We are very honored and excited Dye’s Valley Course at TPC Sawgrass was voted the favorite GolfNow course during the Drive with Dustin Johnson sweepstakes,” said Brian Riddle, head golf professional at TPC Sawgrass. “We are fortunate to have not just one, but two outstanding and challenging courses to share with the golfing world, and we’re happy so many GolfNow users have had the chance to visit. We really appreciate the partnership with GolfNow and this opportunity of a lifetime they have provided with Dustin Johnson.”

Our congrats once again to all of the courses who received votes during the sweepstakes!
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Short game success

Through School of Golf - Season 1an immersive viewer concept focused solely on one aspect of golf, Golf Channel will employ all of its media platforms—including GolfNow—during the week of Oct. 9 to educate its viewers on every element of the short game – all designed to help them improve scoring and enjoy playing the game more. Wedge Week, presented by Cleveland Golf, will feature five days of themed programming, digital content and promotion, complemented by commerce opportunities with the help of newly acquired Revolution Golf, golf’s largest direct-to-consumer digital platform.

What many of the top instructors call the key to lower scores, the short game will be the focus across all Golf Channel platforms during the week, including a special edition of School of Golf. Hosts Martin Hall and Blair O’Neal will join short-game guru Dave Pelz on location at the one-of-a-kind Pelz Ranch and Austin, Texas, where they will discuss and offer expert tips for all shots 50 yards and closer. Morning Drive and GolfChannel.com also will feature their own short-game content.

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