Go Play Week is coming, May 1-5. Learn more
Need help? Call GolfNow Cares Partner Support (844) 800‑GOLF
GolfNow Business
* What you need 2 know from GolfNow

Set up for a season of savings

GolfNow Ride 2017With the heart of golf season on the way (along with summer weather), now is the time to plan your season purchases with Ride. Planning ahead—from Easter brunch necessities to snacks, produce, paper goods, fertilizer and everything in between—will help you take full advantage of the discounts that are part of your membership in Ride.

Discounted rates on food, supplies and more are already loaded up in the purchasing portal, making it easy to get ready for the season.

And if you are not already taking advantage of the 6-35% savings, ask your GolfNow representative how you can lower your bottom line right now with Ride.


Tips for tech success

Tech SuccessSpring has sprung, and golfers are ready to help you fill your tee sheet. There are a number of resources available to ensure that your technology stays up and running, and one of the most important is TeamViewer.

TeamViewer software can quickly be downloaded and installed from the top of our support page before any needs arise. Once installed, our technicians are able to remotely access your system to better diagnose any issues and get you back up and running at full speed.

Learn more about additional support tools to help you get ready for the summer at the GolfNow support site.


Players 1st: Exclusive savings for GolfNow course partners

During the late summer of 2016, a number of GolfNow’s sales and marketing leaders were meeting offsite, sharing individual goals and challenges and building collaboration skills. Because it’s all too rare for this group to be together without the distractions of the day-to-day, the group invited several outside the company to present what they’re doing as well.

One of the visitors came from a European firm just beginning to offer its service to golf courses in North America.

Players 1st is a self-described “player experience platform” that will help a golf course retain customers and “empower your organization — from greenkeeper to front desk.” Here’s a brief introduction video from the website.

When several of GolfNow’s leaders went through the demo, they were impressed, especially with the breadth of golfer feedback the platform gives to operators, delivered via an online, real time dashboard. In addition, the platform allows for competitive benchmarking so that an operator can compare his course’s performance against other courses in the area that are also collecting customer data.

Through a special offer, GolfNow course partners can take advantage of an exclusive price for Players 1st, a significant savings from the normal monthly fee. For less than the cost of a single round at many courses, you can know how you rate against your competition, how golfers like your greens, bunkers — even your hamburgers. Plus, there’s a trial offer for 30 days at no charge.

Summary of features and special offer for GolfNow course partners.

How much do you know about how your golfers and the experience they had at your course? With Players 1st you can know everything.

To learn more about Players 1st, visit the website. And to earn GolfNow’s exclusive pricing for Players 1st, use the promo coupon code “GolfNow.”


GolfNow and TaylorMade update rewards

Published this morning on The Golf Wire:

With a continued focus on customer satisfaction, GolfNow has extended its existing agreement with TaylorMade Golf Company through 2017, keeping the two companies focused on a variety of loyalty initiatives to reward GolfNow’s best customers with equipment, apparel, accessories and unique golf experiences.

“Golfers are passionate about their sport, which is why we designed our Rewards program not only to exceed their expectations with great customer service, but also to bring more golf to their lives when it’s least expected,” said Jeff Foster, senior vice president, GolfNow. “Unfortunately, customer service normally is associated with bad news, but we’ve been inspired by companies like Zappos that have turned that perception on its ear.”

Foster said more than 40,000 GolfNow customers were surprised with TaylorMade products in 2016, including the M Family of metalwoods and irons. From the highly adjustable M1 driver through the long and forgiving M2 irons, lucky GolfNow customers were rewarded with the most advanced equipment in the game. In 2017, expect to see even better surprises from TaylorMade, as the all-new 2017 M Family and new TP5 and TP5x golf balls combine to deliver complete performance throughout the entire golf bag.

More than 1 million golfers have signed up to be part of GolfNow Rewards since it launched in January 2016. With the program, the more golfers play, the more they earn – 10 points or more for every round booked. Once 100 points are accumulated, GolfNow will send the golfer a promo code worth $10 off the next “Hot Deal” booked or the golfer has the option to save the credit and add it to future points earned.

“Our mission has always been to help golfers perform at their best. GolfNow shares our same goal by encouraging golfers to play more golf while rewarding them along the way,” said Mark Buntz, senior director of Global Marketing, TaylorMade Golf. “TaylorMade is excited for the opportunity to provide avid golfers with the best performing equipment in the market, so we can fuel more passion for the game, encourage more play and, ultimately, help golfers play to their full potential.”

In addition to the gifting, the agreement also calls for TaylorMade to again sponsor a GolfNow consumer sweepstakes in 2017. The “Bahamas and Birdies” sweepstakes in 2016, which provided the opportunity to tee it up in the Bahamas with Rio Olympics gold medalist and major champion Justin Rose, garnered more than 300,000 total entries and was among GolfNow’s most successful.

Learn more about GolfNow Rewards on golfnow.com.


2017 PowerUps get underway

PowerUpAlways with an eye on growing rounds and revenue, PowerUp conferences provide a great way for courses to optimize their investment in GolfNow and, likewise, our investment in them! Offered a number of times throughout the year, each PowerUp provides an opportunity for peers to collaborate, and a chance to exchange ideas and feedback with GolfNow leaders about our products and technology. We also manage to find some time for good food, great golf and a behind-the-scenes look at the Golf Channel studios.

Select PowerUp conferences are available in 2017. Check with your GolfNow representative for more information.

Go Play WeekN2K

Start up the season

Go-Play-WeekThe best golf season is one that starts off strong, which is the impetus behind Go Play Week. GolfNow and Golf Channel have partnered to create a five-day slate filled with themed activities designed to attract thousands of golfers of varying interests—but all with a common desire to get out and play.

We’re calling it “Let’s Play Golf” to our golfers, and all five days offer the chance to attract newcomers while providing current customers fun and different experiences – all in the spirit of growing the game. Starting Monday, May 1, with the World’s Largest Golf Outing—a joint venture with Billy Casper Golf—and continuing with themes for each day of the week that will cater to beginners, women, families and gearheads, GolfNow will offer a helping hand with “how-to” event kits designed to provide all the instruction and tools your course will need to host as many days as you wish. But hurry — registration closes March 24. This could be a blockbuster week that transforms the year for you and your business. Learn more at the Go Play Week site.


Joining forces across the Atlantic

Over the past several months, the GolfNow Technology Team has been working with our colleagues in Belfast to move the Teeofftimes.co.uk application into an existing, unified system that will benefit golfers and courses on both sides of the pond.

This common foundation is important for a number of reasons, including an improved golf course presence on the sites and mobile apps. Plus, the GolfNow system will allow for better communication with golfers and even better tee time recommendations.

Speaking of the app, merging these two sites will also lead to the development of a new-and-improved GolfNow app, making it easier for golfers to book on the go and driving even more rounds for course partners in the U.S., U.K., Ireland and beyond.

Look for more news about coming enhancements throughout 2017.


More courses sign on for growth

Providing our golfers with thousands of courses to choose from is a tremendous accomplishment, but helping to grow the game also requires providing our courses with the technology and support they need to thrive.

That’s where our Plus team comes in, proud to be celebrating a major milestone for GolfNow’s top-of-the-line consultative service. With the heart of the season about to begin nationwide, we are excited to have recently surpassed 1,000 course partners who rely on the Plus by GolfNow platform. Our dedicated team of experts and professionals is privileged to provide courses with service and support tailored to their specific needs.

To learn more about all of the benefits available to your course with Plus, visit the site or contact your GolfNow representative.


Season Template – Tee Sheet Setup

If you’re in a cold-weather market, the coming of spring is a welcome boost to your tee sheet. Golfers cooped up for the winter will be anxious to dust off their clubs and head out to your course for their first tee shot of new year. The GolfNow Cares Team wants to make sure you have the proper tools to guide you in making some of those necessary tee sheet changes. The GolfNow Business Support page is a great place to start for our step-by-step tee sheet setup procedures.

Need more assistance? Feel free to call GolfNow Cares at 844-800-4653.

Go PlayGolf Advisor

Kicking off 2017 in Orlando

(From the upcoming issue of Go Play, in the mail on February 24.)

Matt Ginella interviews Shannon Smith about top course Rams Hill GC.

Matt Ginella interviews Shannon Smith about Rams Hill GC, Golf Advisor’s top course for 2016.

Thousands of your fellow golf course owners and operators from around the world descended on Orlando, Fla., for the 2017 PGA Merchandise Show, which provided an unmatched opportunity to meet with manufacturers, suppliers and service providers. More than 40,000 industry professionals spent the event exploring the offerings from over 1,000 exhibitors packed into the 1-million-square-foot exhibition space.

GolfNow was right in the mix, offering demos and presentations about our latest technologies and services designed to maximize your efficiency and profitability. The GolfNow Business team held more than 200 meetings during the event, in addition to helping Golf Advisor announce its anticipated list of the Top 50 Courses in the U.S. live on Golf Channel.

Additionally, with its stage next door, we were able to work with Golf Channel during the Show to arrange interviews on Morning Drive with several of our key partners, including Billy Casper Golf CEO and Chairman Peter Hill and Longitudes Group President and Owner Sara Killeen.

If you weren’t able to make the trek to Orlando, though, you can still get up-to-date information about new features within Ride and Plus, as well as demonstrations of the latest Reservations functions, by contacting your GolfNow representative today or visiting the GolfNow Business website.

Latest posts