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Growing golf with more ways to pay

Customers love to have options, and golfers are no different. From playing multiple courses to relying on a range of wedges in their bag, there is no such thing as too many choices. And giving golfers another choice when booking their tee times is an easy way to keep them coming back time and again.

MasterCard-Partnership-728x90-v2Offering those options is one of the main reasons for our three-year partnership with Masterpass, one of the easiest and best digital wallet solutions available. Thanks to this arrangement, golfers now have one more fast, simple way to speed through the booking process, either on GolfNow.com or within the mobile app. With more ways to pay, your regular customers and new players can book their rounds any way that is convenient for them, and they’ll be more likely to play more golf.

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N2KReservationsSupportTechnologies

Get the most from Reservations

PGA09-2017New to the GolfNow Reservations platform, or need a quick refresher?

We are excited to announce that we have a new user guide for Reservations. The guide offers an overview of the “key” features and important processes, including: system basics, customers, tee sheet, point of sale, inventory, billing and accounting, food & beverage and reporting.

Need more assistance? Visit our GolfNow Business support page for more in-depth how-to documentation or contact GolfNow Cares at 844-800-GOLF.

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PlusServices

Daily golf course management best practice #6 – Guide callers to your booking engine

Voicemail

It is essential for your voicemail greeting to direct golfers to your website where they can book online 24/7 (i.e. “Thank you for calling XYZ golf course. Sorry we can’t get to the phone right now, but please visit our website at www dot xyzgolfcourse dot com where you can book your tee times online 24/7”).

We recently learned nearly 20% of all phone reservations from the GolfNow Answers Reservation Center were made after normal business hours. Sampling 59 random golf courses, we discovered that only 18 directed the caller to visit their website for tee time reservations, while the remaining 41 golf courses failed to mention anything about their online channel. 69% missed a big opportunity.

The primary reason to incorporate a greeting with proper information is to capitalize on the revenue from golfers who might want to book after your staff has gone home for the day. Your pro shop may close at 7:00, but your website is constantly open for business.

There are 4 key items your voicemail greeting should include

  • The course name
  • Online tee time availability
  • Your website URL
  • Remind golfers that they can find your best rates online

Feel free to include other items, such as membership options and social events, but be sure to keep the message short and easy to understand.

When you’re not available to answer the phone, it’s important to set your course up for success. A golfer who calls after hours obviously wants to book, and offering them a way to do so will help you grow your business – even when you’re away from the clubhouse.

Click here to request more information.

by: Yanni Vretas, Plus Specialist and Jonathan Hindes, Plus Specialist 

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PlusServices

Daily golf course management best practice #5 – Know the cost of membership

Most golf courses offer some type of program which allows the golfer to pay a flat fee and play an unlimited number of rounds. It is crucial to know how many “program” rounds are played and what the average rate is for these rounds. The program rounds rate should be compared to the non-program rounds rate at the daypart level, which will help to determine if the programs should be altered. While knowing the average program rate by golfer can be difficult, it enables you to perform the most precise analysis.

Click here to request more information.

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N2K

How courses win with sweepstakes

We recently sat down with Katie Kiefer, GolfNow’s director of golfer acquisition marketing, for a quick Q&A about how sweepstakes are good not just for golfers, but for golf courses too. As we found out, there is more to annual sweepstakes than just a great prize for golfers.

Q: What kind of impact do these large sweepstakes have on the avid golfer audience? 

A: So far, the Drive with Dustin Johnson sweepstakes has provided one of the largest golfer responses we have experienced. The prize package, including a round of golf with DJ, has really resonated with golfers on two continents, and has driven them to get out and play more rounds this summer as well. In addition, golfers have been voting for their favorite courses in droves, earning them an extra entry and also earning one lucky course operator the chance to enjoy the prize package.

Q: How does a sweepstakes aimed at golfers benefit GolfNow’s course partners? 

A: The benefits of annual sweepstakes like this one work all the way down to the course level; with more golfers visiting our site and returning daily for additional entries, and with more of them subscribing to our email communication, there is increased exposure for course partners. All of that helps to drive interest in the game and, even better, more rounds booked and played at partner courses.

Q: What else can courses do to take advantage of the excitement around GolfNow’s sweepstakes? 

A: This year’s sweepstakes is a terrific opportunity because we have direct golf course involvement built in. Reminding your golfers to go and enter the sweepstakes gives you the chance to remind them to vote for your course as their favorite. Beyond the prize package, though, sweepstakes offer the chance to get more avid golfers on our email list, delivering your tee times directly to them and reminding them to come back and book another round at your course.
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N2K

Revolution Golf Joins Golf Channel Family

RG Logo

NBC Sports Group’s recent acquisition of Revolution Golf, the largest direct-to-consumer digital platform in golf, will provide many benefits for partners of GolfNow and Golf Advisor. The addition of nearly 2 million highly engaged Revolution Golf subscribers strengthens our ability to serve what is now the largest community of active golfers through multiple digital platforms. Via this integration, Revolution Golf’s members now will have access to golf courses both locally and at golf destinations around the globe; and its digital travel properties, including Golf Vacation Insider and Golf Odyssey, will integrate its combined subscriber base of more than 600,000 avid golf travelers within Golf Channel’s digital portfolio.

Revolution Golf partners with some of the most recognizable names in the industry to deliver high-quality, video-based instruction, travel content, and integrated e-commerce to fuel its audience’s passion for the game of golf. Two-thirds of Revolution Golf’s subscribers report playing golf at least once a week in-season and they have an insatiable thirst to get better at the game, learn about the latest and greatest equipment and training aids, and travel to marquee destinations and events. This unique approach, which integrates content with commerce, has been one of the great success stories in golf over the last five years.

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