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Success through direct communication

Email communications are already in use by nearly every type of business, but history shows that they can be particularly effective for the golf industry. Communicating directly with customers, especially when you have a terrific offer or event to promote, is one of the best ways to reach golfers and inspire them to book or participate.

The success of Golf Channel and GolfNow’s Let’s Play Golf week a couple of months ago was made possible in part by email marketing. Not only did communications sent by partner courses help to drive the registration numbers and awareness of the events, but the emails themselves were particularly effective.

While some industries achieve average open rates of just 10-11%, the messages sent by courses as part of Let’s Play Golf week achieved an open rate of more than 16%, resulting in greater awareness and engagement for each of the themed activities.


email template July 4

Email templates like this one promoting Independence Day are a great way to drive awareness and generate bookings.


Combining your course’s special events, promotions and more with the robust email marketing tools that GolfNow offers can make every golf season a successful one. For more information, contact your GolfNow representative.

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Inaugural Plus Performance Center big hit with operators


A Golf Channel studio tour was part of the Plus Performance Center workshop.


GolfNow recently hosted the first Plus Performance Center workshop—complete with tutorials and hands-on guidance—designed to ensure that course partners are getting the most out of their investment. Devised by our in-house golf business experts, the workshop was structured to help attendees better understand and utilize their Plus Toolkit and put it to work for their operations.

The June session quickly filled to capacity and feedback from attendees was overwhelmingly positive.  Another workshop has been scheduled for July.

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GolfNow partners host World Long Drive events

LongDriveN2KJune17Swing speeds in excess of 140 mph and drives that eclipse 400 yards are par for the course at World Long Drive Championship events. The grip-it-and-rip-it, rock ‘n’ roll atmosphere is always a sight to behold, and some of that excitement will soon play out at two partner courses through their connection with GolfNow.

Lakeside Golf Course in West Bountiful, Utah, will host the sixth stop on the WLDA qualifying series, titled “Rockwell Blast,” July 6-8. One of the tour’s more popular stops, the event gives competitors a chance at world ranking points and exemptions to the World Finals in September.

Park Hill Golf Club in Denver, Colo., will host the “Mile High Showdown,” July 22-25, which also is scheduled to be televised on Golf Channel. The Colorado event is among the most popular on tour with the long drivers (Who wouldn’t want to hit long drives in mile-high altitude?), and will also reward top finishers with world ranking points and exemptions.

Golf Channel will televise three World Long Drive events in 2017, including primetime coverage of the season-culminating World Long Drive Championship spread across two nights in in September.

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Finding revenue on the other side of a storm

Nearly every challenge brings an opportunity along for the ride. For example, Tony Robbins and Gary Vaynerchuk discuss opportunity available to those prepared for a Wall Street crash in episode 242 of The #ASKGARYVEE Show. “A crash is one of the greatest economic times of your life – if you’re prepared for it,” Robbins says. The taping was part of Robbin’s tour to promote his book, “Unshakeable,” and the video is a good watch.

Revenue Specialists in the golf industry know that the same is true when thinking about short-term, low-revenue periods related to storms. When hurricanes or tropical depressions negatively impact tee time consumption, we very often see an upward spike in consumption following the storm. Understanding why—specific to consumption—is key to turning these moments into wins. In other words, being ‘prepared’.

First, we have to acknowledge the constant demand for tee times. Demand rises and falls with various factors, but there is almost always some level of demand; in other words, golfers want to be out on the course. When a storm with a maximum three-day consumption impact rolls through a region, there is a corresponding spike in consumption that follows – and this is when the “prepared” win. The two days following a significant storm are some of the best days of the year to hold or, at times, increase tee time rates.

If you would like to learn more about how the Plus team at GolfNow maximizes these moments for their clients, reach out to your GolfNow representative today or visit

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Golf’s largest marketplace benefits you

DrivingRange-400wideThe power of GolfNow in its most basic form provides a course operator with the opportunity to conduct business inside the world’s largest golf marketplace. Millions of information seekers visit this vibrant marketplace each day, all trusting they will find answers that will allow them to enjoy their next round of golf to the fullest. They are looking for more than just tee times – although more than 16 million were booked on behalf of our course partners in 2016. They visit the GolfNow marketplace to discover golfing destinations, use location searches to learn more about their favorite golf courses and discover new ones, hear about the latest offers that fit their tastes and budgets, and read ratings and reviews that help them make their next purchasing decision.

As golf’s technology leader, GolfNow provides the tools, expertise and a global, multi-faceted platform that can showcase your business in the best light to the largest potential customer base. If you’re part of our marketplace only, this impressive list of benefits comes standard. If you want to learn more about additional ways GolfNow can help your business become smarter, more efficient and thrive, contact your GolfNow representative.  We would be honored to help.

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July dates for Plus Performance Center announced

If you didn’t have an opportunity to participate in the inaugural Plus Performance Center taking place this week at Golf Channel’s world headquarters in Orlando, you have another chance. The first session quickly filled to capacity, so we’ve added a second workshop, scheduled for July 10-12. If you’re a golf course operator using GolfNow Plus Toolkit, the Plus Performance Center is your chance to discover the best ways to put this proprietary technology to work for you, with hands-on training and expert consultation. The Toolkit offers guidance and more than 10 data-driven enhancements that work in concert, ranging from algorithmic pricing to sales pipelines.  If you’re not getting the most out of this technology, the workshop is just the thing to help you drive rounds and maximize revenue. Lodging for this invitation-only event will be provided by Arnold Palmer’s Bay Hill Club & Lodge, and you’ll also have the opportunity to check out Golf Channel’s production facility and studios.  Contact your GolfNow representative for more information.

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