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* What you need 2 know from GolfNow

Hurricane Irma – Affected Course Partners

Hurricane-N2KBlogBanner-JM-090717-729x250As the storm approaches your market, GolfNow is proactively blocking tee time inventory on your behalf. Below is the current plan for blocking inventory, by market, based on the National Hurricane Center forecast.

  • Atlanta: Monday, Sept. 11
  • Puerto Rico: Saturday, Sept. 9 – Monday, Sept. 11
  • Miami: Saturday, Sept. 9 – Monday, Sept. 11
  • Naples: Saturday, Sept. 9 – Monday, Sept. 11
  • West Palm Beach: Saturday, Sept. 9 – Monday, Sept. 11
  • Daytona/Space Coast: Saturday, Sept. 9 – Monday, Sept. 11
  • Orlando: Sunday, Sept. 10 – Monday, Sept. 11
  • Tampa/St. Pete: Sunday, Sept. 10 – Monday, Sept. 11
  • Jacksonville: Sunday, Sept. 10 – Monday, Sept. 11
  • Jekyll Island/Savannah: Sunday, Sept. 10 – Tuesday, Sept. 12

Please feel free to contact the inventory team by emailing if you would prefer different timing. Also, if you have already reached out to our team, we’ve noted your preferences and will manage your inventory accordingly.

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Weather Advisory – Hurricane Irma

Hurricane-N2KBlogBanner-JM-090717-729x250Hurricane Irma will approach and impact Florida and other Southeastern U.S. markets over the weekend and early into next week, potentially affecting thousands of our golf course partners, as well as GolfNow’s world headquarters in Orlando.

In general, our Cares partner support team expects some of our call center services may be delayed/affected during the following times:

  • Saturday, Sept. 9 – Tuesday, Sept. 12

These estimates are dependent on the path of the storm and the overall impact on our staff here in Central Florida. We will continue to work from alternate locations as long as weather permits, and we appreciate your patience as we focus on ensuring everyone’s safety.

As a contingency, we have a limited number of remote staff prepared to help by answering calls and assisting as much as possible. Knowing this, if a need arises and you must call, we ask for your patience and to keep the following in mind:

  • Latest updates – We will be sharing information regularly within this Weather Advisory blog post. Please check back daily for the most up-to-date details.
  • Tee sheet and POS support – If power and internet outages impact some of our staff, remote personnel will be available to help with urgent matters. We ask that you hold any general questions until we are back at full strength and we communicate the “all clear” to you. You can visit and choose the product or topic for which you need necessary and additional support.
  • Inventory and pricing support – If you have urgent rate changes for the affected period mentioned above, send them to us immediately at Depending on the volume of requests, we will do our best to process them prior to any power outages. You can also send them directly to your GolfNow Representative, or update them yourself using the help tools at We will be glad to take non-urgent updates after any storm-related issues have been resolved.
  • Website support – Please email requests to, and we will do our best to get them processed as soon as possible. Note that some may not be completed until later next week.
  • Plus course partners – Your specialists have taken steps to prepare and schedule social media and email communication in advance. We have dialed up our pricing automation for our Plus partners and will monitor results from offsite locations. Should you need to reach your specialist, he or she will be available via cell phone. In the event that cell phone service is lost, we encourage you to contact your local market sales manager and/or post a message in your Plus communication center, which will be monitored by several members of the GolfNow Plus team.

Thank you for being a valued partner. We appreciate your business and your understanding as we prepare for a safe return to normal operations.

GolfNow Team

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Plan for next season and save

RideAgro0917Business owners like yourself are always looking for ways to lower your overhead, and saving on everyday purchases with Ride is an easy way to do that.

For a limited time, we are offering course partners the chance to receive an additional 5% rebate on every agro order placed between now and the end of 2017. That rebate is on top of the 6%-10% that your business would normally save on agronomy supply purchases every day as part of the Ride program.

In addition, delivery is quick, and you can reduce risk and save money at the same time thanks to a unique product swap program. Contact your GolfNow representative to take advantage of the Ride promotion today or fill out our request form to get additional information about the potential for your course.

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Growing golf with more ways to pay

Customers love to have options, and golfers are no different. From playing multiple courses to relying on a range of wedges in their bag, there is no such thing as too many choices. And giving golfers another choice when booking their tee times is an easy way to keep them coming back time and again.

MasterCard-Partnership-728x90-v2Offering those options is one of the main reasons for our three-year partnership with Masterpass, one of the easiest and best digital wallet solutions available. Thanks to this arrangement, golfers now have one more fast, simple way to speed through the booking process, either on or within the mobile app. With more ways to pay, your regular customers and new players can book their rounds any way that is convenient for them, and they’ll be more likely to play more golf.

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Get the most from Reservations

PGA09-2017New to the GolfNow Reservations platform, or need a quick refresher?

We are excited to announce that we have a new user guide for Reservations. The guide offers an overview of the “key” features and important processes, including: system basics, customers, tee sheet, point of sale, inventory, billing and accounting, food & beverage and reporting.

Need more assistance? Visit our GolfNow Business support page for more in-depth how-to documentation or contact GolfNow Cares at 844-800-GOLF.

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Daily golf course management best practice #6 – Guide callers to your booking engine


It is essential for your voicemail greeting to direct golfers to your website where they can book online 24/7 (i.e. “Thank you for calling XYZ golf course. Sorry we can’t get to the phone right now, but please visit our website at www dot xyzgolfcourse dot com where you can book your tee times online 24/7”).

We recently learned nearly 20% of all phone reservations from the GolfNow Answers Reservation Center were made after normal business hours. Sampling 59 random golf courses, we discovered that only 18 directed the caller to visit their website for tee time reservations, while the remaining 41 golf courses failed to mention anything about their online channel. 69% missed a big opportunity.

The primary reason to incorporate a greeting with proper information is to capitalize on the revenue from golfers who might want to book after your staff has gone home for the day. Your pro shop may close at 7:00, but your website is constantly open for business.

There are 4 key items your voicemail greeting should include

  • The course name
  • Online tee time availability
  • Your website URL
  • Remind golfers that they can find your best rates online

Feel free to include other items, such as membership options and social events, but be sure to keep the message short and easy to understand.

When you’re not available to answer the phone, it’s important to set your course up for success. A golfer who calls after hours obviously wants to book, and offering them a way to do so will help you grow your business – even when you’re away from the clubhouse.

Click here to request more information.

by: Yanni Vretas, Plus Specialist and Jonathan Hindes, Plus Specialist 

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