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Taking the Pulse of your business

With Pulse sentiment technology included in GolfNow’s Plus service, operators utilizing this performance platform not only can discover how golfers feel about the various characteristics of their own golf courses, but also learn what golfers are saying publicly across multiple review sites such as Yelp, Golf Advisor, Facebook and more. This is actionable data that can be used in a variety of ways, including marketing.

So we were curious about some of the sentiment we’re seeing cumulatively, with data continuously collected from the more than 2,000 courses we monitor.

For example, 73% of golfers included in the cumulative data over the past three months have either positive or neutral feelings about the service they have received at these courses, with sentiment at an even higher number – 78% – regarding staff. With this type of information readily accessible, you can see why phrases such as “friendly staff” might be included in someone’s next e-mail campaign.

Pulse is only one of the technology innovations that make up Plus service. Give your GolfNow representative a call and see how it can work for you.

Sentiment-7

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A brush with history

The tradition of engraving The Open winner’s name on the Claret Jug is one that dates to 1872. Leading up to this year’s major at Royal Birkdale in July, Golf Channel has been touring the historic trophy across the U.S., allowing fans at sporting and cultural events to engage with one of golf’s most iconic awards. Along the way, the Claret Jug has been able to make a few side trips, much to delight some of our course partners, including Troon headquarters in Arizona, Escalante headquarters and Brookhaven Country Club in Texas, and The Glen Club in Illinois.

ClaretJugBrookhavenCC600wide

There was no mistaking who was the star of the show when the famous Claret Jug visited Brookhaven Country Club.

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Public images about your golf course

Finding valuable information that directly impacts your golf business can be a time-consuming task, but it is exactly this type of information that can help course operators maximize their opportunity for success.

Images—including pictures, video, and marketing graphics—are one type of information. Many operators would be surprised (and possibly shocked) to see how many images related to their course are available for public consumption. And these images tell a story. They tell us what people are doing on the golf course, what they like and dislike about it and, perhaps most importantly, what they will remember most about the course.

When someone posts a positive image of or about your golf course, it’s time to go into action. You should publicly acknowledge the photo with a Like, Re-Tweet, Share or Reply. You should also follow up, when appropriate, with the person who posted the photo and ask if you can re-use the image. This action may lead to utilizing social media contests and awards, which can help you increase the quantity of marketing images available for you to use.

Using the “Media” tab on the Plus reputation platform allows course operators to find images posted about your golf course from various platforms including Instagram, Facebook, Yelp, Bing, Google, Yellow Pages and more. The technology defaults to show all of the platforms, and it sorts the images in chronological order. It takes less than 5 minutes to find the images posted about a golf course in the last week, and it is well worth your time to regularly check in and monitor your course’s “image” online.

Public Images

Login: PLUS COMMUNICATION CENTER > Click: REPUTATION TAB > Click: MEDIA TAB

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Knowing is growing

The Communication Center in GolfNow Plus is a powerful tool for staying in control of your business. A feature-packed resource like this can seem daunting at first, but with a few simple lessons and videos, the Plus Communication Center can become an indispensable tool that helps you optimize your operation.

The “Litmos” tab, a recent addition to the Communication Center, is home to lessons, videos and training resources on nearly every function. These items, along with additional resources, are designed to provide you with everything you need to know about each platform and how best to get the most from them.
Litmos
From rule setting and rate adjustments with the Autopricing tool to team communication, report generation, online review tracking and more, the guides and training resources within the “Litmos” tab provide the knowledge you need to grow your business.

Contact your GolfNow representative for additional information, or dive right in today and learn more about the powerful resources already at your fingertips.

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