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New metrics for Golf Advisor

Golf Advisor has become an integral tool that helps course operators stay aware of customer satisfaction in the form of ratings and reviews. With the growth of Golf Advisor over the last several years, more and more golfers—from new players to veterans of the sport—are using the site to share their thoughts and find the best places to play.

In order to ensure that Golf Advisor provides the most accurate and useful ratings and reviews for your business, we are implementing a new logic to ensure that the ratings better reflect your efforts, improvements and more.

While many sites aggregate all reviews and produce a simple rating from that number, this “all-time” average does not take important factors into account. For example, a recent upgrade or management change that has improved your course might be reflected in the most recent reviews, but the hundreds of older reviews would outweigh those high ratings.

GA-ReviewSystemBy shifting to a “Golf Advisor Rating Index,” recent reviews will have more importance and a higher value than older ones, which will better reflect your continued efforts to provide golfers with a truly memorable playing experience.

Our new index gives golf course operators like you more credit for your efforts, as well as ratings that genuinely reflect the work you do every day. And it creates more opportunities for new golfers to help your course climb the rankings and be discovered by players from around the world.

Contact your GolfNow representative for more information about how this recent shift will recognize your efforts and help your ratings climb.

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EventsN2K

GolfNow Opens New Office in Belfast

Pictured at the official opening of GolfNow’s new international offices in Belfast are (l-r) GolfNow Vice President Brian Smith, Invest Northern Ireland Chairman Mark Ennis, BRS Golf co-founder Rory Smith and Mike McCarley (front), President, Golf, NBC Sports. The new £1.1 million, state-of-the-art office space, which overlooks the River Lagan at City Quays, is staffed currently by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014.

Pictured at the official opening of GolfNow’s new international offices in Belfast are (l-r) GolfNow Vice President Brian Smith, Invest Northern Ireland Chairman Mark Ennis, BRS Golf co-founder Rory Smith and Mike McCarley (front), President, Golf, NBC Sports. The new £1.1 million, state-of-the-art office space, which overlooks the River Lagan at City Quays, is staffed currently by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014.

 

On July 18, GolfNow unveiled its new, state-of-the-art offices overlooking the River Lagan in Belfast, Northern Ireland.

The GolfNow Belfast business operates the brands GolfNow, BRS Golf and Teeofftimes.co.uk in the Ireland and U.K. markets. GolfNow and Teeofftimes.co.uk partner with more than 75 percent of golf courses in Ireland and the U.K., and over the last three years has facilitated the booking of more than 2.1 million rounds and has helped generate double-digit revenue growth year over year for its course partners.

The new offices currently are staffed by 71 employees, a workforce that has more than doubled in size since GolfNow opened its first office in Belfast in September 2014. Brian and Rory Smith, who co-founded BRS Golf in 2003 and manage the Belfast office, were joined by Mike McCarley, president, Golf, NBC Sports, during a special event to help commemorate the occasion.

BRS Golf is the leading tee time management system used by more than 50 percent of golf clubs and more than 400,000 golf club members in Ireland and the U.K. Last month, GolfNow’s Belfast office was named “Best Company to Work For” for the second consecutive year at the Belfast Business Awards, organized by the Belfast Chamber of Trade & Commerce.

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N2K

Your round with DJ is waiting

DJ_Sweepstake2017

Our Drive with Dustin Johnson sweepstakes is officially underway, with golfers coming back every day to enter for the chance at a huge prize package. And every time they do, they could be helping you to win a round of golf with DJ as well.

When golfers enter to win—and just one week in, we’re talking more than 90,000 entries—they will have the opportunity to select their favorite course for an extra entry. If your course gets the most votes, you could join the winners in receiving a complete prize package for yourself and a guest, including a round of golf with Dustin Johnson, your own TaylorMade clubs and more. The more golfers you remind to enter, the better the odds that you, too, will be playing a round of golf with Dustin Johnson.

Print out the sweepstakes poster and let your golfers know about the Drive with Dustin Johnson sweepstakes from GolfNow.

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N2KPlusServices

Daily golf course management best practice #3 – Be transparent about pricing

As more golf courses adopt variable and dynamic pricing strategies, it is important for everyone to understand how the pricing decisions are made. Golfers appreciate learning about opportunities to save by making reservations further in advance, and they will respond favorably to easy-to-understand pricing explanations. Here’s a good example found on the Tiffany Greens Golf Club website:

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N2KPlusServices

Daily golf course management best practice #2 – The importance of conversion rates

Always know your website conversion rates. Conversion rate is a simple calculation; just divide “transactions” by page visits. Keep in mind that transactions can be purchases, opt-ins, referrals and others. You can think of a transaction as the customer ultimately taking the action you wanted them to. The most important of the various conversion rates is the booking engine conversion rate. If 100 people visited your booking engine webpage and 12 of them bought a tee time, the conversion rate would be 12%. Booking engines used by Plus clients have Google analytics code installed, and the analyses are enabled for e-commerce tracking.

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N2KPlusServices

Daily golf course management best practice #1 – Analyzing rounds and revenue by method

Running a small- or medium-sized business presents lots of challenges. Most businesses fortunate enough to survive beyond year three use consistent processes and management techniques to help deliver a great product or service to their clients. As consumer behavior changes and competitive businesses up their games, it’s important to reexamine best practices and be sure to keep the golf course on the cutting edge when it comes to daily management. Here are ideas to consider, all leading to improved operations, loyalty and bottom line. Watch the blog for continuing posts in this series of 10 not-so-common items that businesses like yours should keep an eye on.

  1. On a weekly basis, analyze and record rounds and revenue by method. Method refers to how golfers are making reservations. Popular methods include walk-in, telephone and website. The more you know about method of booking, the more precisely you can plan pricing and staffing. Here’s an example of a rounds and revenue method report for a golf course using our Plus service.
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