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Finding revenue on the other side of a storm

Nearly every challenge brings an opportunity along for the ride. For example, Tony Robbins and Gary Vaynerchuk discuss opportunity available to those prepared for a Wall Street crash in episode 242 of The #ASKGARYVEE Show. “A crash is one of the greatest economic times of your life – if you’re prepared for it,” Robbins says. The taping was part of Robbin’s tour to promote his book, “Unshakeable,” and the video is a good watch.

Revenue Specialists in the golf industry know that the same is true when thinking about short-term, low-revenue periods related to storms. When hurricanes or tropical depressions negatively impact tee time consumption, we very often see an upward spike in consumption following the storm. Understanding why—specific to consumption—is key to turning these moments into wins. In other words, being ‘prepared’.

First, we have to acknowledge the constant demand for tee times. Demand rises and falls with various factors, but there is almost always some level of demand; in other words, golfers want to be out on the course. When a storm with a maximum three-day consumption impact rolls through a region, there is a corresponding spike in consumption that follows – and this is when the “prepared” win. The two days following a significant storm are some of the best days of the year to hold or, at times, increase tee time rates.

If you would like to learn more about how the Plus team at GolfNow maximizes these moments for their clients, reach out to your GolfNow representative today or visit

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Golf’s largest marketplace benefits you

DrivingRange-400wideThe power of GolfNow in its most basic form provides a course operator with the opportunity to conduct business inside the world’s largest golf marketplace. Millions of information seekers visit this vibrant marketplace each day, all trusting they will find answers that will allow them to enjoy their next round of golf to the fullest. They are looking for more than just tee times – although more than 16 million were booked on behalf of our course partners in 2016. They visit the GolfNow marketplace to discover golfing destinations, use location searches to learn more about their favorite golf courses and discover new ones, hear about the latest offers that fit their tastes and budgets, and read ratings and reviews that help them make their next purchasing decision.

As golf’s technology leader, GolfNow provides the tools, expertise and a global, multi-faceted platform that can showcase your business in the best light to the largest potential customer base. If you’re part of our marketplace only, this impressive list of benefits comes standard. If you want to learn more about additional ways GolfNow can help your business become smarter, more efficient and thrive, contact your GolfNow representative.  We would be honored to help.

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July dates for Plus Performance Center announced

If you didn’t have an opportunity to participate in the inaugural Plus Performance Center taking place this week at Golf Channel’s world headquarters in Orlando, you have another chance. The first session quickly filled to capacity, so we’ve added a second workshop, scheduled for July 10-12. If you’re a golf course operator using GolfNow Plus Toolkit, the Plus Performance Center is your chance to discover the best ways to put this proprietary technology to work for you, with hands-on training and expert consultation. The Toolkit offers guidance and more than 10 data-driven enhancements that work in concert, ranging from algorithmic pricing to sales pipelines.  If you’re not getting the most out of this technology, the workshop is just the thing to help you drive rounds and maximize revenue. Lodging for this invitation-only event will be provided by Arnold Palmer’s Bay Hill Club & Lodge, and you’ll also have the opportunity to check out Golf Channel’s production facility and studios.  Contact your GolfNow representative for more information.

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VIP getaway to the birthplace of golf

Golf-VIP-Sweepstakes17Our VIP Golf Trip to Scotland sweepstakes is a major initiative to engage more golfers and get them excited about the golf season, while also utilizing our partnership with NBC and the TODAY Show to keep the sport front and center during Father’s Day.

The complete prize package includes round-trip airfare to Scotland, four-night hotel accommodations, two tickets to The 147th Open, a round of golf with TODAY’s Dylan Dreyer, complimentary one-year GolfNow VIP memberships for the winner and guest, and more.

Let your golfers know about the VIP Golf Trip to Scotland sweepstakes and enter yourself for a chance to win today!

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