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PlusServices

Get every golfer to play one more round

onemoreroundThe Coupon and Promo Code functions within your GolfNow Reservations POS system are unique ways to incentivize golfers, keeping them coming back for more. We can now provide golfers with tangible incentives right from the counter, encouraging them to book their next round at your course.

Using technology already available to you, coupons can be automatically printed from the receipt printer when a “trigger item” is sold. You can link coupons to specific sales items or SKUs, including the ones you’re already using to ring in phone or walk-in reservations. With separate sales trigger items set up for phone and online reservations, you can link unique coupons with various promotions to each – meaning we can target each type of customer differently.

This is a great opportunity to invite golfers who may not have an existing online reservation to visit your website and book their next tee time online (i.e. “Thank you for playing at XYZ golf course! Save 20% on your next round when booked online by entering Promo Code XYZ20 on our website at www.XYZgolf.com/teetimes).

And since we ring up online customers separately, we can offer them a separate incentive to come back, too. Examples include a free small bucket of range balls, or food and beverage discounts that can be used during their next visit to your course.

By using the GolfNow Reservations Coupon feature, we enhance the way we channel manage – driving more golfers to your website, increasing customer loyalty and retention.

Please watch the short video below or click here (<4 mins) to learn how to use the Coupon Feature today!

https://www.youtube.com/watch?v=1xeHNAoNlLU

Click here to request more information.

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PlusServices

Daily golf course management best practice #7 – Are you a blocker?

blockerThere are 3 important reasons why blocking your tee sheet is a best practice – especially compared to any other method for managing your course’s start and end times:

  1. Reduce technology disruptions: For example, if you change your course’s start times from 6 AM to 7 AM without adjusting the intervals in the auto loads, there will likely be a technology sync failure. This could result in your course’s available inventory inaccurately posting to your online channels.
  2. Improve product consistency: Everything you do should be thought of as an extension of your brand. Ensuring consistency for golfers in the when and how of tee time structure reinforces consumer familiarity and improves confidence in your product.
  3. Accumulate business intelligence: Maintaining consistent intervals allows you to track the performance of individual intervals when analyzing data, allowing you to find specific intervals that are historically in higher demand. This is especially helpful when looking for areas of opportunity during holidays and other critical, high-demand periods.

As we approach the end of daylight saving time, consider these three points before making adjustments to your start and end times. And be sure to ask yourself: are you a blocker?

Click here to request more information.

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N2KServicesTechnologies

Walking a mile in your shoes

Tucked inside GolfNow headquarters is a new addition - a fully featured training space called The Golf Shop.

Tucked inside GolfNow headquarters is a new addition – a fully featured training space called The Golf Shop.

A newly opened space within GolfNow headquarters is designed to help our staff do an even better job for course partners like you.

The Golf Shop provides GolfNow’s teams with a real-world, hands-on learning environment that is ideal for testing and training on the technology on which you rely. Complete with desktop and mobile (tablet) stations, this new space offers a host of opportunities, including: tee sheet training for sales, implementation, and support; golf operations training for those new to the industry; recording of training and support videos; testing and troubleshooting; and more.

We look forward to utilizing this space to provide new levels of service and support to course partners, and to continue developing cutting-edge technology solutions that help your business.

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N2KRideServices

Plan for next season and save

RideAgro0917Business owners like yourself are always looking for ways to lower your overhead, and saving on everyday purchases with Ride is an easy way to do that.

For a limited time, we are offering course partners the chance to receive an additional 5% rebate on every agro order placed between now and the end of 2017. That rebate is on top of the 6%-10% that your business would normally save on agronomy supply purchases every day as part of the Ride program.

In addition, delivery is quick, and you can reduce risk and save money at the same time thanks to a unique product swap program. Contact your GolfNow representative to take advantage of the Ride promotion today or fill out our request form to get additional information about the potential for your course.

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PlusServices

Daily golf course management best practice #6 – Guide callers to your booking engine

Voicemail

It is essential for your voicemail greeting to direct golfers to your website where they can book online 24/7 (i.e. “Thank you for calling XYZ golf course. Sorry we can’t get to the phone right now, but please visit our website at www dot xyzgolfcourse dot com where you can book your tee times online 24/7”).

We recently learned nearly 20% of all phone reservations from the GolfNow Answers Reservation Center were made after normal business hours. Sampling 59 random golf courses, we discovered that only 18 directed the caller to visit their website for tee time reservations, while the remaining 41 golf courses failed to mention anything about their online channel. 69% missed a big opportunity.

The primary reason to incorporate a greeting with proper information is to capitalize on the revenue from golfers who might want to book after your staff has gone home for the day. Your pro shop may close at 7:00, but your website is constantly open for business.

There are 4 key items your voicemail greeting should include

  • The course name
  • Online tee time availability
  • Your website URL
  • Remind golfers that they can find your best rates online

Feel free to include other items, such as membership options and social events, but be sure to keep the message short and easy to understand.

When you’re not available to answer the phone, it’s important to set your course up for success. A golfer who calls after hours obviously wants to book, and offering them a way to do so will help you grow your business – even when you’re away from the clubhouse.

Click here to request more information.

by: Yanni Vretas, Plus Specialist and Jonathan Hindes, Plus Specialist 

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PlusServices

Daily golf course management best practice #5 – Know the cost of membership

Most golf courses offer some type of program which allows the golfer to pay a flat fee and play an unlimited number of rounds. It is crucial to know how many “program” rounds are played and what the average rate is for these rounds. The program rounds rate should be compared to the non-program rounds rate at the daypart level, which will help to determine if the programs should be altered. While knowing the average program rate by golfer can be difficult, it enables you to perform the most precise analysis.

Click here to request more information.

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