Nearly every challenge brings an opportunity along for the ride. For example, Tony Robbins and Gary Vaynerchuk discuss opportunity available to those prepared for a Wall Street crash in episode 242 of The #ASKGARYVEE Show. “A crash is one of the greatest economic times of your life – if you’re prepared for it,” Robbins says. The taping was part of Robbin’s tour to promote his book, “Unshakeable,” and the video is a good watch.
Revenue Specialists in the golf industry know that the same is true when thinking about short-term, low-revenue periods related to storms. When hurricanes or tropical depressions negatively impact tee time consumption, we very often see an upward spike in consumption following the storm. Understanding why—specific to consumption—is key to turning these moments into wins. In other words, being ‘prepared’.
First, we have to acknowledge the constant demand for tee times. Demand rises and falls with various factors, but there is almost always some level of demand; in other words, golfers want to be out on the course. When a storm with a maximum three-day consumption impact rolls through a region, there is a corresponding spike in consumption that follows – and this is when the “prepared” win. The two days following a significant storm are some of the best days of the year to hold or, at times, increase tee time rates.
If you would like to learn more about how the Plus team at GolfNow maximizes these moments for their clients, reach out to your GolfNow representative today or visit business.golfnow.com/services/plus.