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Inaugural Plus Performance Center big hit with operators


A Golf Channel studio tour was part of the Plus Performance Center workshop.


GolfNow recently hosted the first Plus Performance Center workshop—complete with tutorials and hands-on guidance—designed to ensure that course partners are getting the most out of their investment. Devised by our in-house golf business experts, the workshop was structured to help attendees better understand and utilize their Plus Toolkit and put it to work for their operations.

The June session quickly filled to capacity and feedback from attendees was overwhelmingly positive.  Another workshop has been scheduled for July.

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Finding revenue on the other side of a storm

Nearly every challenge brings an opportunity along for the ride. For example, Tony Robbins and Gary Vaynerchuk discuss opportunity available to those prepared for a Wall Street crash in episode 242 of The #ASKGARYVEE Show. “A crash is one of the greatest economic times of your life – if you’re prepared for it,” Robbins says. The taping was part of Robbin’s tour to promote his book, “Unshakeable,” and the video is a good watch.

Revenue Specialists in the golf industry know that the same is true when thinking about short-term, low-revenue periods related to storms. When hurricanes or tropical depressions negatively impact tee time consumption, we very often see an upward spike in consumption following the storm. Understanding why—specific to consumption—is key to turning these moments into wins. In other words, being ‘prepared’.

First, we have to acknowledge the constant demand for tee times. Demand rises and falls with various factors, but there is almost always some level of demand; in other words, golfers want to be out on the course. When a storm with a maximum three-day consumption impact rolls through a region, there is a corresponding spike in consumption that follows – and this is when the “prepared” win. The two days following a significant storm are some of the best days of the year to hold or, at times, increase tee time rates.

If you would like to learn more about how the Plus team at GolfNow maximizes these moments for their clients, reach out to your GolfNow representative today or visit

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July dates for Plus Performance Center announced

If you didn’t have an opportunity to participate in the inaugural Plus Performance Center taking place this week at Golf Channel’s world headquarters in Orlando, you have another chance. The first session quickly filled to capacity, so we’ve added a second workshop, scheduled for July 10-12. If you’re a golf course operator using GolfNow Plus Toolkit, the Plus Performance Center is your chance to discover the best ways to put this proprietary technology to work for you, with hands-on training and expert consultation. The Toolkit offers guidance and more than 10 data-driven enhancements that work in concert, ranging from algorithmic pricing to sales pipelines.  If you’re not getting the most out of this technology, the workshop is just the thing to help you drive rounds and maximize revenue. Lodging for this invitation-only event will be provided by Arnold Palmer’s Bay Hill Club & Lodge, and you’ll also have the opportunity to check out Golf Channel’s production facility and studios.  Contact your GolfNow representative for more information.

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Taking the Pulse of your business

With Pulse sentiment technology included in GolfNow’s Plus service, operators utilizing this performance platform not only can discover how golfers feel about the various characteristics of their own golf courses, but also learn what golfers are saying publicly across multiple review sites such as Yelp, Golf Advisor, Facebook and more. This is actionable data that can be used in a variety of ways, including marketing.

So we were curious about some of the sentiment we’re seeing cumulatively, with data continuously collected from the more than 2,000 courses we monitor.

For example, 73% of golfers included in the cumulative data over the past three months have either positive or neutral feelings about the service they have received at these courses, with sentiment at an even higher number – 78% – regarding staff. With this type of information readily accessible, you can see why phrases such as “friendly staff” might be included in someone’s next e-mail campaign.

Pulse is only one of the technology innovations that make up Plus service. Give your GolfNow representative a call and see how it can work for you.


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