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Success through direct communication

Email communications are already in use by nearly every type of business, but history shows that they can be particularly effective for the golf industry. Communicating directly with customers, especially when you have a terrific offer or event to promote, is one of the best ways to reach golfers and inspire them to book or participate.

The success of Golf Channel and GolfNow’s Let’s Play Golf week a couple of months ago was made possible in part by email marketing. Not only did communications sent by partner courses help to drive the registration numbers and awareness of the events, but the emails themselves were particularly effective.

While some industries achieve average open rates of just 10-11%, the messages sent by courses as part of Let’s Play Golf week achieved an open rate of more than 16%, resulting in greater awareness and engagement for each of the themed activities.

 

email template July 4

Email templates like this one promoting Independence Day are a great way to drive awareness and generate bookings.

 

Combining your course’s special events, promotions and more with the robust email marketing tools that GolfNow offers can make every golf season a successful one. For more information, contact your GolfNow representative.

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