blockerThere are 3 important reasons why blocking your tee sheet is a best practice – especially compared to any other method for managing your course’s start and end times:

  1. Reduce technology disruptions: For example, if you change your course’s start times from 6 AM to 7 AM without adjusting the intervals in the auto loads, there will likely be a technology sync failure. This could result in your course’s available inventory inaccurately posting to your online channels.
  2. Improve product consistency: Everything you do should be thought of as an extension of your brand. Ensuring consistency for golfers in the when and how of tee time structure reinforces consumer familiarity and improves confidence in your product.
  3. Accumulate business intelligence: Maintaining consistent intervals allows you to track the performance of individual intervals when analyzing data, allowing you to find specific intervals that are historically in higher demand. This is especially helpful when looking for areas of opportunity during holidays and other critical, high-demand periods.

As we approach the end of daylight saving time, consider these three points before making adjustments to your start and end times. And be sure to ask yourself: are you a blocker?

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