Running a small- or medium-sized business presents lots of challenges. Most businesses fortunate enough to survive beyond year three use consistent processes and management techniques to help deliver a great product or service to their clients. As consumer behavior changes and competitive businesses up their games, it’s important to reexamine best practices and be sure to keep the golf course on the cutting edge when it comes to daily management. Here are ideas to consider, all leading to improved operations, loyalty and bottom line. Watch the blog for continuing posts in this series of 10 not-so-common items that businesses like yours should keep an eye on.
- On a weekly basis, analyze and record rounds and revenue by method. Method refers to how golfers are making reservations. Popular methods include walk-in, telephone and website. The more you know about method of booking, the more precisely you can plan pricing and staffing. Here’s an example of a rounds and revenue method report for a golf course using our Plus service.
- Always know your website conversion rates. Conversion rate is a simple calculation; just divide “transactions” by page visits. Keep in mind that transactions can be purchases, opt-ins, referrals and others. You can think of a transaction as the customer ultimately taking the action you wanted them to. The most important of the various conversion rates is the booking engine conversion rate. If 100 people visited your booking engine webpage and 12 of them bought a tee time, the conversion rate would be 12%. Booking engines used by Plus clients have Google analytics code installed, and the analyses are enabled for e-commerce tracking.