It is essential for your voicemail greeting to direct golfers to your website where they can book online 24/7 (i.e. “Thank you for calling XYZ golf course. Sorry we can’t get to the phone right now, but please visit our website at www dot xyzgolfcourse dot com where you can book your tee times online 24/7”).
We recently learned nearly 20% of all phone reservations from the GolfNow Answers Reservation Center were made after normal business hours. Sampling 59 random golf courses, we discovered that only 18 directed the caller to visit their website for tee time reservations, while the remaining 41 golf courses failed to mention anything about their online channel. 69% missed a big opportunity.
The primary reason to incorporate a greeting with proper information is to capitalize on the revenue from golfers who might want to book after your staff has gone home for the day. Your pro shop may close at 7:00, but your website is constantly open for business.
There are 4 key items your voicemail greeting should include
- The course name
- Online tee time availability
- Your website URL
- Remind golfers that they can find your best rates online
Feel free to include other items, such as membership options and social events, but be sure to keep the message short and easy to understand.
When you’re not available to answer the phone, it’s important to set your course up for success. A golfer who calls after hours obviously wants to book, and offering them a way to do so will help you grow your business – even when you’re away from the clubhouse.