We recently sat down with Katie Kiefer, GolfNow’s director of golfer acquisition marketing, for a quick Q&A about how sweepstakes are good not just for golfers, but for golf courses too. As we found out, there is more to annual sweepstakes than just a great prize for golfers.
Q: What kind of impact do these large sweepstakes have on the avid golfer audience?
A: So far, the Drive with Dustin Johnson sweepstakes has provided one of the largest golfer responses we have experienced. The prize package, including a round of golf with DJ, has really resonated with golfers on two continents, and has driven them to get out and play more rounds this summer as well. In addition, golfers have been voting for their favorite courses in droves, earning them an extra entry and also earning one lucky course operator the chance to enjoy the prize package.
A: The benefits of annual sweepstakes like this one work all the way down to the course level; with more golfers visiting our site and returning daily for additional entries, and with more of them subscribing to our email communication, there is increased exposure for course partners. All of that helps to drive interest in the game and, even better, more rounds booked and played at partner courses.
Q: What else can courses do to take advantage of the excitement around GolfNow’s sweepstakes?