Let’s Play Golf week earlier this month was embraced by nearly 1,000 golf courses across North America who recognized that if you offer golfers new ways to engage with the game, it can have positive effects on your bottom line. Proof was in the pudding during the inaugural year of the joint GolfNow and Golf Channel initiative, with “Women’s Wednesday” and “Family Golf” headlining the five themed days as the two most popular of the week.
Kris Strauss, vice president of sales and marketing for Troon, appeared on Golf Channel’s Morning Drive on Friday to talk about his company’s year-round initiatives to promote junior and family golf. Troon Family Golf is offered at all 270-plus Troon facilities around the globe, where kids not only play free with a paying adult after 3 p.m., but also get free rental clubs and instruction when they play with Mom or Dad.
A recent NGF participation report states that the number of golfers between the ages of 6 and 17 grew more than 20% from 2011-2016. Also, in addition to the nearly 24 million golfers in the U.S., another 40.6 million are interested in playing. Troon has recognized the importance of player development on both ends of the spectrum – from youth to adult. GolfNow course partners that have embraced different strategies to attract new golfers, such as our Play Nine program, are taking the right steps to help fill their tee sheets on a more regular basis.
The runway to attract new golfers is long and wide open. What strategies are you incorporating that will allow your business take off?