NBC Sports Group’s recent acquisition of Revolution Golf, the largest direct-to-consumer digital platform in golf, will provide many benefits for partners of GolfNow and Golf Advisor. The addition of nearly 2 million highly engaged Revolution Golf subscribers strengthens our ability to serve what is now the largest community of active golfers through multiple digital platforms. Via this integration, Revolution Golf’s members now will have access to golf courses both locally and at golf destinations around the globe; and its digital travel properties, including Golf Vacation Insider and Golf Odyssey, will integrate its combined subscriber base of more than 600,000 avid golf travelers within Golf Channel’s digital portfolio.
Revolution Golf partners with some of the most recognizable names in the industry to deliver high-quality, video-based instruction, travel content, and integrated e-commerce to fuel its audience’s passion for the game of golf. Two-thirds of Revolution Golf’s subscribers report playing golf at least once a week in-season and they have an insatiable thirst to get better at the game, learn about the latest and greatest equipment and training aids, and travel to marquee destinations and events. This unique approach, which integrates content with commerce, has been one of the great success stories in golf over the last five years.