Always know your website conversion rates. Conversion rate is a simple calculation; just divide “transactions” by page visits. Keep in mind that transactions can be purchases, opt-ins, referrals and others. You can think of a transaction as the customer ultimately taking the action you wanted them to. The most important of the various conversion rates is the booking engine conversion rate. If 100 people visited your booking engine webpage and 12 of them bought a tee time, the conversion rate would be 12%. Booking engines used by Plus clients have Google analytics code installed, and the analyses are enabled for e-commerce tracking.