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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The operations tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

9000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2020

The Latest From The The Approach

Press Release

NBC Sports Next Salutes Folds of Honor, Launches Golfer-Generated Fundraising Campaign Through Memorial Day

May 16, 2022

NBC Sports Next, the technology and innovation division of NBC Sports, today launches a new “round-up” campaign through its GolfNow brand to raise funds for the Folds of Honor military charity. The GolfNow “round-up” campaign will be conducted through Memorial Day and encourages anyone booking a tee time through its website and app to contribute…


Check-In and Pay: The “Two-Minute Drill” Golfers Rave About

May 12, 2022

A golfer booked into your Saturday morning tee sheet notices on Friday that they’re out of cash. To fix that problem, they’ll use a drive-through ATM or buy an item or two at the supermarket and touch the button for cash back. If they do visit the supermarket, it won’t involve standing in line—it’ll be…


The Latest Look at SmartPlay Features for G1 and EZSuite

April 22, 2022

SmartPlay technology saves you time while providing your golfers with the cutting-edge elevated experience they demand. Courses with SmartPlay enabled in G1 are highlighted with onsite and in-app course badging, helping them stand out from the crowd and attract golfers searching for their next tee time. Once golfers book, they receive a confirmation email with…