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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The operations tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

9000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2020

The Latest From The The Approach


NBC Sports Next Raises $100,000 for NFL’s Salute to Service Program Supporting U.S. Military, Veterans and Their Families

January 18, 2022

ORLANDO, Fla. – A $100,000 contribution to the non-profit organizations benefiting from the National Football League’s Salute to Service initiative was announced today by NBC Sports Next, the sports technology and innovation division of NBC Sports. The contribution was made possible through NBC Sports Next’s novel round-up technology, which was offered to golfers who booked…


The Heath Golf & Yacht Club in Texas Has Taken a Bold Step This Fall

December 10, 2021

The private club, part of a 787-acre, master-planned resort community of 1,200 luxury homes near Dallas-Fort Worth, recently decided to go against conventional thinking and close each Tuesday, instead of the typical Monday day off. Club Accountant Cindy Williams is in charge of tracking the financial impact of the move through EZSuite, a complete club…


NBC Sports Next Welcomes U.S. Army Golf Across the United States to the World’s Largest Tee Time Marketplace

December 1, 2021

ORLANDO, Fla. – NBC Sports Next announced an industry-first sponsorship agreement with the United States Army, which will provide tee-time distribution technology and promotional opportunities through its affiliated brands – GolfNow, TeeOff and Military Tee Times – to golf courses located on 33 U.S. Army installations throughout mainland USA and Hawaii. By connecting with the…