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Your partner for technology, services, and solutions that drive your golf business forward.

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Operations

The fundamental tools you need to succeed.

The operations tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.

Marketing

Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting

Consulting

The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

9000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.

850000

Golfer Reviews of 14,750 Courses Worldwide.

710

MM in revenue for course partners in 2020

The Latest From The The Approach

Operator Stories

Course Spotlight: Deer Island Country Club with Peter Kokinos, General Manager

September 19, 2022

We caught up with Deer Island Country Club GM, Peter Kokinos, to talk about the beautiful course in Tavares, FL, situated on the 400-acre Deer Island. Peter spoke with NBC Sports Next’s Lauren Thompson about the challenges they’ve faced the past few years and how partnering with NBC Sports Next grew revenue and booked rounds at this Joe Lee-designed, semi-private course.

Videos

NBC Sports Next is growing the game of golf with Youth on Course

July 27, 2022

NBC Sports Next is proud to partner with Youth on Course, helping young athletes experience the joy, challenges, and learning opportunities that come from golf.  Working with Youth on Course towards the goal of providing affordable access to golf for kids, GolfNow golfers have funded over 150,000 rounds for YOC members–helping young golfers across the…

Press Release

NBC Sports Next Salutes Folds of Honor, Launches Golfer-Generated Fundraising Campaign Through Memorial Day

May 16, 2022

NBC Sports Next, the technology and innovation division of NBC Sports, today launches a new “round-up” campaign through its GolfNow brand to raise funds for the Folds of Honor military charity. The GolfNow “round-up” campaign will be conducted through Memorial Day and encourages anyone booking a tee time through its website and app to contribute…