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WHAT OUR PARTNERS ARE SAYING

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The Latest from The Index

Clubhouse Solutions’ Marketplace Leads & Tee Times development platform for private clubs is a win-win for golfers and facilities

Aug 04, 2020

Like many of its private contemporaries, Cattail Creek Country Club, which dubs itself one of Maryland’s family-friendliest clubs, had been feeling the economic pinch since the recession that gripped the economy in 2008. Membership at the club, located approximately 30 miles outside Baltimore, had been strong earlier in the decade but was beginning to be challenged over the subsequent years, and dues and revenue from outings and other events were no longer enough of a financial buoy for the club to either maintain or grow.

“For many years, our club was stuck in neutral with membership growth,” said General Manager Bill Jankowski. “We needed a solution that would increase our marketing efforts and gain exposure to our fantastic amenities.”

Always an innovative thinker, Jankowski tapped into his creative side in his search for a solution. In 2019, he entered into a partnership with GolfNow, exposing his club to an entirely new audience through GolfNow’s industry leading tee-time distribution platform, as well as taking the opportunity to leverage the marketing power of NBC Sports to generate outside revenue.

The initiative was immediately successful, garnering 50 new members in the first year, the most successful year of new-member recruitment since the club’s inception. Naturally, visiting golfers were so impressed by Cattail Creek’s course that some inquiries for membership arose from the incremental guest play. And the revenue the club generated from additional member-guest tee times booked through GolfNow has returned its investment in the platform several times over.

After similar success stories at other clubs, GolfNow developed a dedicated Marketplace Leads & Tee Times product in early 2020 under its growing, private club-facing Clubhouse Solutions division.

“Having guided Cattail Creek and other clubs toward better financial health through tee-time partnerships with GolfNow, we knew there was an entire private club business with this model,” said Rick Coffey, national sales manager for Clubhouse Solutions.

Since transitioning to Marketplace Leads & Tee Times, Jankowski says he already has netted 25 new members in 2020 – 18 joining after May 7 – even amid the coronavirus pandemic. 

“We have focused on our partnership with Clubhouse Solutions as our main source of marketing and club exposure,” says Jankowski. "Clubhouse Solutions has given us the resources to modernize and increase our marketing efforts to a whole new level, which has directly related to an increase of membership inquires and more importantly membership growth.

"We are focused on maximum exposure of our club and our great partnership with Marketplace Leads & Tee Times through Clubhouse Solutions has given us that advantage."


Sapphire National Golf Club Partners With GOLFNOW

Jul 22, 2020

ORLANDO, Fla. (July 20, 2020) – GOLFNOW today announced a new partnership with Sapphire National Golf Club in North Carolina, providing the club with GOLFNOW’s industry leading technology and services, as well as access to the world’s largest tee-time marketplace. The partnership builds on an agreement the club previously established with EZLinks Golf, now a GOLFNOW company.

Located in North Carolina’s Sapphire Valley and Cashiers Plateau Resort area, Sapphire National Golf Club will continue to benefit from the industry’s leading EZLinks-branded technology and now – as a new member of the GOLFNOW online marketplace – also will be introduced millions of golfers who regularly use GOLFNOW to search for and book tee times.

“We are very excited about being a part of the GOLFNOW platform and looking forward to having an online space where all our customers can book and pay for their golf,” said Austin Fisher, Head Golf Professional at Sapphire National Golf Club.

As part of its upgraded technology and keeping to state-mandated safety protocols, the club also will begin utilizing GOLFNOW’s touchless, pre-paid technology, which allows golfers to book and pay for tee times remotely and in advance. The club also will benefit from enhanced exposure through GOLFNOW’s Premium Marketing Program.

Sapphire National Golf Club is a Ron Garl design that offers optimal playing conditions among picturesque mountain views. As the only public-access golf course in the Highlands, Cashiers and Sapphire region, Sapphire National’s memorable features include a dramatic par 4 nestled beside a majestic waterfall and the postcard, par-3 15th hole, which is highlighted by an island green. 


Gamble Sands And The Westin Kierland Golf Club Partner With Golfnow, Joining World’s Largest Tee Time Distribution Platform

Jul 22, 2020

ORLANDO, Fla. (July 15, 2020) – GOLFNOW recently  announced new partnerships with The Westin Kierland Golf Club and Gamble Sands, both preeminent destinations within the Troon Golf and OB Sports portfolio, respectively, and nationally recognized as two of the top golf resorts in America.

As new members of the GOLFNOW distribution platform, Gamble Sands and The Westin Kierland Golf Club now will benefit from inclusion within the world’s largest distribution marketplace. The partnership introduces both clubs to the millions of golfers who regularly use GOLFNOW, and now have the opportunity to search for and book tee times at the famed links-style layout in the Pacific Northwest, as well as one of the leading resort courses in Scottsdale, Arizona. Both resorts also are featured within the pages of GOLF Advisor, the leading online destination for the traveling golfer.

“Gamble Sands and The Westin Kierland are already realizing solid delivery of rounds and revenue generated as a result of distribution activation”,” said Kris Strauss, senior vice president of sales and marketing for Troon. “GOLF Channel and GOLFNOW have long been valued partners and it’s great to see continued growth not only in the number of Troon Golf and OB Sports locations utilizing GOLFNOW’s distribution but also clubs and destinations collaborating on vacation packages, lead generation and more. All of which support additional round growth efficiently and effectively.”

As the centerpiece of Brewster, Wash., the 18-hole, 7,169-yard Sands course was designed by renowned golf course architect David McLay Kidd and features 115 acres of panoramic golf, nestled between the Cascade Mountains and Columbia River. Recently added lodging presents a great option for traveling golfers, with packages available through GOLF Advisor Travel. The resort also features a putting course and has announced plans to open a 14-hole short course, named Quicksands, in 2021.

"Our partnership with GOLFNOW has been great from the start,” said Brian Benitz, Director of Operations, Gamble Sands. “Once we went live on the platform, we saw our first booking within hours.

"We’re also loving the exposure provided by GOLF Advisor. Not only is it the best review site in the golf business, but it’s also showcasing Gamble Sands to an entirely new audience of links-golf fans we’d love to host on their next golf trip,” stated Brady Hatfield, General Manager of Gamble Sands

Located in the golf mecca of Scottsdale, Ariz., The Westin Kierland Golf Club features 27 holes of fun-to-play golf inside one of the state’s largest and all-encompassing resort properties. Honored as one of the "Top 10 Public Courses in Phoenix/Scottsdale" by GOLF Advisor and ranked by Golfweek Magazine one of “The Best Courses You Can Play,” Westin Kierland Golf Club boasts a Scott Miller design surrounded by sweeping mountain vistas, shimmering lakes and wispy desert grasses. Fitness, fun and speed of play have been top of mind at The Westin Kierland Golf Club since it first unveiled Segway Golf in 2002. Adding to its unique fleet of golf vehicles were the golf bike, GolfBoard, four-seater golf carts, TurfRiders, and now the newest innovation – Ellwees.