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Your partner for technology, services, and solutions that drive your golf business forward.

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The fundamental tools you need to succeed.

The operations tools from NBC Sports Next do more than just connect you to millions of golfers through our marketplaces; we also have the products you need to manage and grow your golf course operation.


Best-in-class tools to tell your course’s unique story.

Our marketing solutions give you the ability to stay in contact with your golfers and keep them coming back time and again.

Golf Course Management Solutions - Consulting


The tools you’ll need to manage your brand, expenses, resources and revenue.

Get the most out of our marketplace and technology solutions with the resources to maximize your returns.

Group Purchasing

Our group purchasing program delivers bottom-line savings.

What began as a way to bring our parent company’s buying power to your food and beverage purchases has expanded into new categories, including golf course equipment, golf course agronomy and landscaping, technology, food and beverage and many more.

Golf Course Management Solutions - Group Purchasing

Why choose NBC Sports Next for your Business?

9000 +

Golf course partners worldwide.

3000000 +

Registered GolfNow Users.


Golfer Reviews of 14,750 Courses Worldwide.


MM in revenue for course partners in 2020

The Latest From The The Approach


NBC Sports Next Welcomes U.S. Army Golf Across the United States to the World’s Largest Tee Time Marketplace

December 1, 2021

ORLANDO, Fla. – NBC Sports Next announced an industry-first sponsorship agreement with the United States Army, which will provide tee-time distribution technology and promotional opportunities through its affiliated brands – GolfNow, TeeOff and Military Tee Times – to golf courses located on 33 U.S. Army installations throughout mainland USA and Hawaii. By connecting with the…


G1 Technology Reaches 1,000 Golf Course Installations

November 29, 2021

ORLANDO, Fla. – NBC Sports Next has celebrated its 1,000th installation of G1. This milestone for the golf industry’s best-selling, golf course business-management platform transpired at the Currie Municipal Golf Complex in the Great Lakes Bay Region of Midland, Mich., which is an Indigo Golf Partners-managed managed facility within the Troon family of brands. The…

Best Practices

How to Simplify Transactions and Accounting with Payments Technology

November 10, 2021

A great day at the golf course isn’t always about how well you play. Today’s golfers expect a great overall experience to go with those 18 holes … and at every point along their journey. And if you can’t deliver, they’ll be happy to take their business to someone who can. A round of golf…