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Get every golfer to play one more round

onemoreroundThe Coupon and Promo Code functions within your GolfNow Reservations POS system are unique ways to incentivize golfers, keeping them coming back for more. We can now provide golfers with tangible incentives right from the counter, encouraging them to book their next round at your course.

Using technology already available to you, coupons can be automatically printed from the receipt printer when a “trigger item” is sold. You can link coupons to specific sales items or SKUs, including the ones you’re already using to ring in phone or walk-in reservations. With separate sales trigger items set up for phone and online reservations, you can link unique coupons with various promotions to each – meaning we can target each type of customer differently.

This is a great opportunity to invite golfers who may not have an existing online reservation to visit your website and book their next tee time online (i.e. “Thank you for playing at XYZ golf course! Save 20% on your next round when booked online by entering Promo Code XYZ20 on our website at www.XYZgolf.com/teetimes).

And since we ring up online customers separately, we can offer them a separate incentive to come back, too. Examples include a free small bucket of range balls, or food and beverage discounts that can be used during their next visit to your course.

By using the GolfNow Reservations Coupon feature, we enhance the way we channel manage – driving more golfers to your website, increasing customer loyalty and retention.

Please watch the short video below or click here (<4 mins) to learn how to use the Coupon Feature today!

https://www.youtube.com/watch?v=1xeHNAoNlLU

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Daily golf course management best practice #7 – Are you a blocker?

blockerThere are 3 important reasons why blocking your tee sheet is a best practice – especially compared to any other method for managing your course’s start and end times:

  1. Reduce technology disruptions: For example, if you change your course’s start times from 6 AM to 7 AM without adjusting the intervals in the auto loads, there will likely be a technology sync failure. This could result in your course’s available inventory inaccurately posting to your online channels.
  2. Improve product consistency: Everything you do should be thought of as an extension of your brand. Ensuring consistency for golfers in the when and how of tee time structure reinforces consumer familiarity and improves confidence in your product.
  3. Accumulate business intelligence: Maintaining consistent intervals allows you to track the performance of individual intervals when analyzing data, allowing you to find specific intervals that are historically in higher demand. This is especially helpful when looking for areas of opportunity during holidays and other critical, high-demand periods.

As we approach the end of daylight saving time, consider these three points before making adjustments to your start and end times. And be sure to ask yourself: are you a blocker?

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Daily golf course management best practice #6 – Guide callers to your booking engine

Voicemail

It is essential for your voicemail greeting to direct golfers to your website where they can book online 24/7 (i.e. “Thank you for calling XYZ golf course. Sorry we can’t get to the phone right now, but please visit our website at www dot xyzgolfcourse dot com where you can book your tee times online 24/7”).

We recently learned nearly 20% of all phone reservations from the GolfNow Answers Reservation Center were made after normal business hours. Sampling 59 random golf courses, we discovered that only 18 directed the caller to visit their website for tee time reservations, while the remaining 41 golf courses failed to mention anything about their online channel. 69% missed a big opportunity.

The primary reason to incorporate a greeting with proper information is to capitalize on the revenue from golfers who might want to book after your staff has gone home for the day. Your pro shop may close at 7:00, but your website is constantly open for business.

There are 4 key items your voicemail greeting should include

  • The course name
  • Online tee time availability
  • Your website URL
  • Remind golfers that they can find your best rates online

Feel free to include other items, such as membership options and social events, but be sure to keep the message short and easy to understand.

When you’re not available to answer the phone, it’s important to set your course up for success. A golfer who calls after hours obviously wants to book, and offering them a way to do so will help you grow your business – even when you’re away from the clubhouse.

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by: Yanni Vretas, Plus Specialist and Jonathan Hindes, Plus Specialist 

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Daily golf course management best practice #5 – Know the cost of membership

Most golf courses offer some type of program which allows the golfer to pay a flat fee and play an unlimited number of rounds. It is crucial to know how many “program” rounds are played and what the average rate is for these rounds. The program rounds rate should be compared to the non-program rounds rate at the daypart level, which will help to determine if the programs should be altered. While knowing the average program rate by golfer can be difficult, it enables you to perform the most precise analysis.

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Daily golf course management best practice #4 – Using utilization information

Knowing rounds, revenue and utilization by daypart will help to tell the full daily story. Many small business operators record a daily diary post. The post includes highlights, lowlights, weather and sales data information. If the data is limited to rounds and revenue sold for the day, the operator is not recording enough data to help inform future decisions. All golf operators should establish consistent dayparts and always view the business by dayparts. This will help in finding opportunities for rate increases, round increases and staffing improvements. Below is an example report including dayparts.

Plus Post 2.2

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Daily golf course management best practice #3 – Be transparent about pricing

As more golf courses adopt variable and dynamic pricing strategies, it is important for everyone to understand how the pricing decisions are made. Golfers appreciate learning about opportunities to save by making reservations further in advance, and they will respond favorably to easy-to-understand pricing explanations. Here’s a good example found on the Tiffany Greens Golf Club website:

Plus Post 3

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