Director, Creative Solutions, Golf Channel
Explain your role at GolfNow?
As part of my role as Director of Creative Solutions at Golf Channel, I lead the Digital Media & Design team that supports all the marketing-creative needs for GolfNow and other lifestyle brands, such as Revolution Golf.
Who is your role model or has had the most influence on your life?
I look up to my parents a lot. My father is a former collegiate athlete and an amazing architect – I’ve never known anyone who works harder than he does or is as passionate about what they do. He still draws all his plans by hand, a true artist – it’s so inspiring. My mother is the epitome of strength and dignity. I’ve learned the type of wife/mother/manager/friend I want to be by watching her. She’s the type of person who makes others feel like they can accomplish anything.
How do you balance your career and personal life?
It’s not always easy to do, but I enjoy both time at work with my team – who challenge me and give me energy every day – as well as the time I spend with my crazy little family. I am a proud pilot’s wife and mom of three wonderful kids – and they inspire me every day. I once asked Molly Solomon, Golf Channel EVP, Executive Producer and mother of triplets, this very question and her answer has stuck with me. She said it’s not necessarily balancing (because that’s pretty much impossible) as it is selecting the priority for each day. Some days the priority is a big project at work, other days family absolutely is the main focus. It’s a dance.
What is your favorite program on Golf Channel?
Feherty, hands down. I love how David’s raw authenticity and self-deprecating humor encourage so many famous athletes and public figures to open up and share so much with him. His interviews are intriguing and so entertaining. Some of my favorite episodes: John Daly, Bob Costas and Jason Day.
What is your proudest moment?
My team works incredibly hard to bring to life visually all the amazing promotions and offerings GolfNow has for its customers. We design the GolfNow booth at the PGA Merchandise Show every year, develop all the banners promoting our PMP clients and much more. So from a work perspective, one of the most rewarding projects I’ve ever been a part of was strategizing and developing GolfNow’s 2018 TV campaign “Why Golf Later When You Can GolfNow,” which launched during the Super Bowl LII pre-game show in February. There are so many demands on a golfers’ time these days, and while the world is telling them they don’t have time for golf, I love that we’re telling them they can and should go play.
What is one of your most favorite movies or books, and why?
Within the last year I read the book, “Grit” by Angela Duckworth – it was the inspiration for the theme of our internal 2017 GolfNow Annual Sales Meeting and we developed a lot of creative materials centered on how “grit” is the most accurate indicator for determining success. It was an inspirational read that I’ve since recommended to many others. Check out the six-minute TED talk by Duckworth – it’s enough to get anyone hooked. I think wanting to succeed is a universal theme, no matter what you do. For me, it was educational not only for my professional focus, but also in my personal life and parenting – I want to raise my kids to be gritty so that they set their paths for success in whatever their passion may be.
What advice do you have for golf operators thinking about working with GolfNow?
This team is one of the most forward-thinking and energetic I’ve ever been a part of. You can feel it in the building, it’s almost tangible. There are so many here who came from the golf industry or who have grown up playing golf, and just flat out love the game and want to ensure its future success. If I was a golf operator I’d want the GolfNow team to lean on – they know what they’re doing, and they do it with relentless drive.