Premium Marketing Program

Reach passionate golfers with cutting-edge golf course advertising strategies.

Benefits


Exclusive golf course advertising opportunities, enhanced exposure.


The Premium Marketing Program (PMP) combines exclusive golf course advertising, marketing tools and messaging outlets that would likely be cost-prohibitive if purchased separately. Instead of investing in this media on your own, NBC Sports Next packages them and gives your course a unified, consistent and powerful brand identity to help attract more golfers.

First to find

Reach golfers where they book their rounds.

Revenue at a click

Exclusive digital ads, customized for your course, run on local travel sites and destination pages.

Must-play destinations

One click on your local travel pages takes golfers directly to your tee times, generating rounds and leads.

Hit “send”

Put your business up front with placement in local and national email campaigns.

GOLFERS FIND YOUR COURSE FIRST

The Premium Marketing Program is an exclusive opportunity for a limited number of course partners per market to strategically position themselves in front of the largest database of golfers in the world.

  • Optimum placement at the top of desktop and app search results, appearing as an organic find, drives increased exposure and tee time sales.

MUST-PLAY DESTINATIONS

When golfers travel to play, make sure your golf course is on their itineraries via placement on GolfPass travel. Offer attractive golf-only packages, or combine tee times and accommodations, to put your course among the attractions that can’t be missed.

  • Featured golf course listing on market destination pages.
  • Equal rotation of PMP partners in each market.
  • High-quality course imagery paired with listing.

REVENUE AT A CLICK WITH EXCLUSIVE GOLF COURSE ADVERTISING

Exclusive digital ads, customized for your course, run on local travel sites and destination pages. One click takes golfers directly to your tee times, providing a direct path to your business and lead generation for travelers looking to stay and play.

SECURE UP-FRONT PLACEMENT IN EMAIL CAMPAIGNS

Get the word out using NBC Sports Next’s industry-leading golfer database. Your golf course is included in Featured Course messages and Book Early promotions sent weekly by NBC Sports Next.

  • Featured placement in Book Early emails aimed at driving earlier bookings.
  • 100% SOV Featured Course email, featuring only your course.