GolfNow partner courses tap into e-gifts for holiday profit magic
ItsOn.Me platform drives late-year revenue
November starts the holiday season and sparks a spirit of giving. With all that holiday shopping, wouldn’t you like to find a way to get your business involved? That’s when technology can come to the rescue, in the form of quick, easy electronic gifting—and your golf course stands to benefit handsomely with no added time or hassle.
As a GolfNow partner course, you’re automatically in the e-gifting business if you choose to be. Powered by industry-leading ItsOn.Me, your e-gifting option is something golfers will appreciate—whether they’re giving or receiving e-certificates for any item your facility sells. ItsOn.Me enables gift card sales through multiple channels: the ItsOn.Me app, your golf course’s website, social media pages and hundreds of affiliate sites, as well.
You could stick to the old approach—physical gift cards and certificates—but the buying public has shown it’s moving on. Gifting technology has been growing quickly across all retail categories, based on clear advantages. E-gift cards are easy to send and redeem. They can be sent immediately upon purchase or scheduled for delivery at a future date. They are great for last-minute gifting and never get lost.
To help kick off the season, GolfNow is making the ItsOn.Me platform available to its partners with no subscription fee and no credit card fees, just a five percent commission on sales in exchange for usage of the streamlined ItsOn.Me platform. For example, when a $100 gift card is purchased, the golf course is paid $95 automatically (not after redemption) via ACH funds transfer.
Whatever your golf facility sells can be sold via e-gifts, whether it be single rounds of golf, a book of golf passes, food-and-beverage items, range balls or shop merchandise. Customers find it an easy way to browse, purchase and instantly send gifts to friends, family or clients. The ItsOn.Me e-commerce software can be set up to flow seamlessly through your course’s own website. The golfer who takes advantage of it just makes a couple of clicks and now he’s got another person on his gift list checked off. ItsOn.Me is sophisticated enough that you can embed a single link in a social media post, so that golfers can click open the link and use it to make purchases simply and easily.
A little promotion will only drive your e-gifting revenues higher this holiday season. Start by letting all your Facebook, Twitter and Instagram followers know that e-gift cards are available on your website. Include your ItsOn.Me gifting menu in an email newsletter as the holiday period rolls on. Just by dropping in the URL to your gifting menu you’ll be driving customers directly to a purchasing page.
‘Tis the season to be strategic about end-of-year revenue. Plus, you’ll be providing a service to your customer base, which not only will impress them, but also that they’ll appreciate.
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