Knowledge Library

Clubhouse Solutions’ Marketplace Leads & Tee Times development platform for private clubs is a win-win for golfers and facilities

Aug 04, 2020

Like many of its private contemporaries, Cattail Creek Country Club, which dubs itself one of Maryland’s family-friendliest clubs, had been feeling the economic pinch since the recession that gripped the economy in 2008. Membership at the club, located approximately 30 miles outside Baltimore, had been strong earlier in the decade but was beginning to be challenged over the subsequent years, and dues and revenue from outings and other events were no longer enough of a financial buoy for the club to either maintain or grow.

“For many years, our club was stuck in neutral with membership growth,” said General Manager Bill Jankowski. “We needed a solution that would increase our marketing efforts and gain exposure to our fantastic amenities.”

Always an innovative thinker, Jankowski tapped into his creative side in his search for a solution. In 2019, he entered into a partnership with GolfNow, exposing his club to an entirely new audience through GolfNow’s industry leading tee-time distribution platform, as well as taking the opportunity to leverage the marketing power of NBC Sports to generate outside revenue.

The initiative was immediately successful, garnering 50 new members in the first year, the most successful year of new-member recruitment since the club’s inception. Naturally, visiting golfers were so impressed by Cattail Creek’s course that some inquiries for membership arose from the incremental guest play. And the revenue the club generated from additional member-guest tee times booked through GolfNow has returned its investment in the platform several times over.

After similar success stories at other clubs, GolfNow developed a dedicated Marketplace Leads & Tee Times product in early 2020 under its growing, private club-facing Clubhouse Solutions division.

“Having guided Cattail Creek and other clubs toward better financial health through tee-time partnerships with GolfNow, we knew there was an entire private club business with this model,” said Rick Coffey, national sales manager for Clubhouse Solutions.

Since transitioning to Marketplace Leads & Tee Times, Jankowski says he already has netted 25 new members in 2020 – 18 joining after May 7 – even amid the coronavirus pandemic. 

“We have focused on our partnership with Clubhouse Solutions as our main source of marketing and club exposure,” says Jankowski. "Clubhouse Solutions has given us the resources to modernize and increase our marketing efforts to a whole new level, which has directly related to an increase of membership inquires and more importantly membership growth.

"We are focused on maximum exposure of our club and our great partnership with Marketplace Leads & Tee Times through Clubhouse Solutions has given us that advantage."


GOLFNOW Industry Headlines: August 4, 2020

Aug 04, 2020

HEADLINES FROM THIS PAST WEEK:

 


Sapphire National Golf Club Partners With GOLFNOW

Jul 22, 2020

ORLANDO, Fla. (July 20, 2020) – GOLFNOW today announced a new partnership with Sapphire National Golf Club in North Carolina, providing the club with GOLFNOW’s industry leading technology and services, as well as access to the world’s largest tee-time marketplace. The partnership builds on an agreement the club previously established with EZLinks Golf, now a GOLFNOW company.

Located in North Carolina’s Sapphire Valley and Cashiers Plateau Resort area, Sapphire National Golf Club will continue to benefit from the industry’s leading EZLinks-branded technology and now – as a new member of the GOLFNOW online marketplace – also will be introduced millions of golfers who regularly use GOLFNOW to search for and book tee times.

“We are very excited about being a part of the GOLFNOW platform and looking forward to having an online space where all our customers can book and pay for their golf,” said Austin Fisher, Head Golf Professional at Sapphire National Golf Club.

As part of its upgraded technology and keeping to state-mandated safety protocols, the club also will begin utilizing GOLFNOW’s touchless, pre-paid technology, which allows golfers to book and pay for tee times remotely and in advance. The club also will benefit from enhanced exposure through GOLFNOW’s Premium Marketing Program.

Sapphire National Golf Club is a Ron Garl design that offers optimal playing conditions among picturesque mountain views. As the only public-access golf course in the Highlands, Cashiers and Sapphire region, Sapphire National’s memorable features include a dramatic par 4 nestled beside a majestic waterfall and the postcard, par-3 15th hole, which is highlighted by an island green. 



Videos

HEADLINES FROM THIS PAST WEEK:

 

 


GOLFNOW Industry Headlines: July 28, 2020

Jul 28, 2020

HEADLINES FROM THIS PAST WEEK:

 


GOLFNOW Industry Headlines: July 21, 2020

Jul 21, 2020

HEADLINES FROM THIS PAST WEEK:

 



News

Metro Detroit’s Boulder Pointe Golf Club rebounds with record increases in online rounds and revenue through golfnow pre-paid technology

Jun 25, 2020

ORLANDO, Fla. (June 24, 2020) – As golf across the northern U.S. rebounds and golf clubs throughout Michigan begin to welcome back golfers in record numbers with the help of GOLFNOW pre-paid technology, Boulder Pointe Golf Club stands as a leader in metro Detroit, enjoying a record 190 percent, year-over-year increase in online rounds sold year to date.

During this time, Boulder Pointe also has seen its online revenue more than double year over year, making it the online rounds leader among golf clubs in the entire Detroit market.

A long-time GOLFNOW partner, Boulder Pointe first began posting rounds inside GOLFNOW’s industry-leading tee-time marketplace in 2013 and has incorporated additional technologies and services over the subsequent years. The golf club also utilizes GOLFNOW Reservations point-of-sale and booking engine technology, Premium Marketing Program, Answers telephone service, as well as professional guidance with inventory and revenue management through the GOLFNOW Plus service.

In order to adhere to safety protocols issued by the state of Michigan in April due to COVID-19, Boulder Pointe also began utilizing GOLFNOW’s pre-paid technology, which allows golfers to book tee times and pay online in advance.

“We have had a great working relationship with the GOLFNOW team for several years – they listen to our needs and respond quickly to accommodate,” said Rich Morgan, PGA, Director of Golf and Head Professional at Boulder Pointe Golf Club. “From our Orlando contacts to the local and regional management team, all of our needs are exceeded. We were able to completely shift our tee sheet to 100 percent pre-paid in a matter of two days, which allowed us to continue to expand our golf revenue while maintaining lower staffing levels.”

Morgan also points to the recent Memorial Day weekend as an example of the power of pre-paid. Rounds sold online represented 67 percent of the total revenue generated by Boulder Pointe over the holiday weekend, compared to 29 percent in 2019.


GOLFNOW Partners with Edgewood Tahoe, joining leading Lake Tahoe golf course with world’s largest tee time distribution platform

Jun 09, 2020

ORLANDO, Fla. (June 4, 2020) – GOLFNOW today announced a new partnership with Edgewood Tahoe Resort, providing its golf operation with GOLFNOW technology and services to help the resort build its golf business as California continues to reopen for golf and beyond.

As new members of the GOLFNOW distribution platform, Edgewood Tahoe now will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. The partnership also introduces millions of golfers who regularly use GOLFNOW to search for and book tee times to the premier-destination golf course in the Reno-Tahoe resort area.

A George Fazio design, the golf course at Edgewood Tahoe is regularly rated among the Top-100 courses in America and it is situated in one of the most picturesque settings in the country, with spectacular lake and mountain views. It also is the host course for the annual American Century Championship celebrity golf tournament.

“Edgewood Tahoe is excited to continue and grow the relationship with the NBC family of companies,” said Randy Fox, Director of Golf, Edgewood Tahoe Resort. “Since 1990, Edgewood Tahoe, along the NBC Sports and GOLF Channel have worked closely to build the American Century Championship into the premier celebrity golf event in the world. Now, this new chapter will benefit golfers with the convenience of booking their golf at Edgewood Tahoe through the GOLFNOW platform.”

Edgewood Tahoe Resort also will participate in GOLFNOW’s Premium Marketing Program, which provides a wide variety of marketing benefits, including optimized positioning and promotion on the GOLFNOW website.


Fairfax County, VA., Park Authority partners with GOLFNOW as it reopens for golf

Jun 02, 2020

County Phases in its Eight Golf Courses with GOLFNOW Technology; Pre-Paid Tee Time Technology Included in Safety Protocols

ORLANDO, Fla. (May 27, 2020) – As golf courses reopen across the state of Virginia and adjust operations to safely welcome back golfers, the Fairfax County Park Authority has partnered with GOLFNOW to connect its portfolio of eight golf courses with the millions of golfers shopping for tee times within the industry’s leading online marketplace every day. The Park Authority also will utilize GOLFNOW technology and services to help reopen and manage its golf business.

As new members of the GOLFNOW distribution platform, Fairfax County golf courses now will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. GOLFNOW also will provide marketing support and call center assistance as part of the partnership. As the Park Authority continues to implement protocols to ensure the safety of its staff and customers, GOLFNOW technology has provided a “touchless” option for Park Authority customers, allowing them to book and pay in advance online.

“The re-openings have gone smoothly and we’re seeing a significant increase in tee-time utilization,” said Todd Johnson, manager, golf enterprises, Fairfax County Park Authority. “We’re seeing a lot of new faces from GOLFNOW, as well as people coming back to the game as a great recreational alternative during a time when there aren’t a lot of choices. From a safety standpoint, our customers and staff are appreciative of the GOLFNOW pre-paid option.”

 



Downloadable Resources

Chapter 6 - Procurement

The Playbook - Chapter 6

Feb 20, 2019

Time to think outside the procurement box

Group purchasing brings new profit possibilities to golf operations. Courses can stock up on products they already buy, as well as others they need at a significant cost savings. With significant cost savings and ability to earn points toward tech, satisfied golf courses see enough savings to make a difference. 


chapter 1

The Playbook - Chapter 1

Jan 17, 2019

Who doesn’t want to book more rounds and generate more revenue?

And while you’re at it, let’s solidify your position in your marketplace and start operating at peak efficiency. Private club, daily fee, municipal or resort course — all have the same goals in these competitive times. Finally, there’s one go-to source to help golf operations learn and activate best-practices throughout their operations.


The Playbook - Chapter 2

The Playbook - Chapter 2

Jan 17, 2019

Best practices for having the right product at the right time for the right price.

What started with the airline and hotel industries is spreading to restaurants, theaters … and golf courses. Dynamic pricing is the inventory strategy courses are using right now to maximize revenue.