Knowledge Library

GolfNow Industry Headlines: December 01, 2020

Dec 01, 2020

HEADLINES FROM THIS PAST WEEK:

 


GolfNow Industry Headlines: November 24, 2020

Nov 24, 2020

HEADLINES FROM THIS PAST WEEK:

 


GolfNow Industry Headlines: November 17, 2020

Nov 17, 2020

HEADLINES FROM THIS PAST WEEK:

 



Videos

Hear from our course partners: John Cook, GM at Huntingdon Country Club explains how simulators can stimulate business

Nov 18, 2020

While the best-maintained greens in the area are reason enough to keep golfers coming back to Huntingdon Country Club, the club’s not one to rest on its laurels. Their decision to renovate an old grill room in a historic section of the clubhouse – and install a Full Swing simulator in the space – also has been a real game-changer this year.

Hear what John has to say about their decision to install the simulator and how it is already exceeding expectations. 

Learn more about how GolfNow can help you unlock revenue potential by bringing a Full Swing Golf Simulator to your clubhouse.

 


GolfNow Industry Report: October 27, 2020

Oct 26, 2020

HEADLINES FROM THIS PAST WEEK:


GolfNow Industry Roundtable: The Challenges Brought on by COVID-19

Oct 26, 2020

As the COVID-19 pandemic persists and seasons shift for golf courses across the country, one of the more pressing issues on the minds of many operators located in destination markets is the expectation of a drop in seasonal tourist business due to travel restrictions – both real and perceived.

The this GolfNow Industry Roundtable you'll hear discussion on this issue and more with three experienced industry leaders from around the country:

  • John Bixler, General Manager of Celebration Golf Club (Walt Disney World Resort area outside of Orlando)
  • Steve Leonard, General Manager of the 36-hole Talking Stick Golf Club (Scottsdale, Ariz.)
  • Chip Smith, owner of Atlantic Golf Management (manages four courses and a restaurant in and around Myrtle Beach, S.C.)



News

GOLFNOW AND YOUTH ON COURSE FORM LANDMARK PARTNERSHIP, PROVIDING MORE ACCESS FOR KIDS

Dec 01, 2020

Partnership to Implement Technology Solutions for Youth on Course, While Generating Funds through GolfNow Round-Up Campaign

ORLANDO, Fla. (Dec. 1, 2020) – A new partnership announced today between GolfNow and Youth on Course takes a major step toward ensuring the vitality of golf as a recreational alternative for kids, as well as using technology to create more affordable and equal access to the sport for youth in all socio-economic circumstances.

Two of the more significant elements of the partnership include the development by GolfNow of a custom Youth on Course booking engine, allowing kids the ease and convenience of booking tee times online or via the Youth on Course mobile app; and a GolfNow “round-up” campaign, which will offer anyone booking tee times on GolfNow.com the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to Youth on Course.

“Growing the game of golf is part of the mission of both GolfNow and Youth on Course, so not only are we proud of this new collaboration that will help welcome more kids to our great sport but we’re also extremely excited to be lending our industry-leading technology to help Youth on Course advance their efforts exponentially,” said Jerramy Hainline, GolfNow SVP/GM.

GolfNow, part of the NBC Sports Group digital portfolio, operates the largest tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. GolfNow will help Youth on Course with marketing, fund-raising and technology solutions, furthering the non-profit’s mission to ensure all young people have affordable access to play golf and can unlock the life-changing opportunities the game provides.

Additionally, each Youth on Course membership will now include access to hundreds of hours of high-quality golf instruction thanks to a complimentary video membership through GolfPass, NBC Sports’ digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle. GolfPass also will help develop welcome and training curriculum for Youth on Course members and affiliated golf courses, while Youth on Course will help GolfPass with content creation and distribution.

Youth on Course is dedicated to establishing more opportunities for the younger generation to access golf courses at an affordable price. It provides its 100,000 members with access to play more than 1,000 golf courses across the U.S. and Canada for $5 or less. Members also are offered career opportunities through the caddie and internship programs and have the chance to receive college scholarships.

“Looking back at the history of Youth on Course and the mission we set out to accomplish in 2006, joining forces with GolfNow is a valuable milestone for both organizations,” says Adam Heieck, Youth on Course CEO. “Placing access to golf content and technology in the hands of our members has been something we’ve dreamed about for a long time. Together we are in lockstep, working to grow the game through youth golfers while keeping accessibility and affordability top of mind.”

Fueling the golf industry, Youth on Course subsidizes rounds for members and puts money back into allied golf associations and individual courses. The organization’s structure helps golf courses fill typically unused tee times and garner additional revenue with more than 40% of members playing with paying adults. The amount reimbursed back to participating courses has almost doubled in the past year, reaching close to $2.8 million this year alone and totaling nearly $8 million dating back to 2005.

Mutual elements of the partnership include cross-platform marketing and golf course relationship and recruitment opportunities, which will help bring Youth on Course to more regions across the country.

About GolfNow

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Youth on Course

Youth on Course helps young people grow and succeed both on and off the course by providing opportunities to play, learn, grow, and build relationships through affordable, inclusive access to play. More than 100,000 members play more than 1,000 courses for $5 or less, benefit from career opportunities through its caddie and internship programs and pursue higher education through college scholarships. Headquartered in Pebble Beach, Youth on Course is a 501(c)3 organization that began as the charitable arm of the Northern California Golf Association. Since 2006, more than 1 million rounds have been played by Youth on Course members and nearly $2 million has been awarded in college scholarships. Across North America, Youth on Course serves Alabama, Alaska, Arizona, California, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington, Wisconsin and parts of Canada, including Alberta and Ontario.

About GolfPass

GolfPass is the only comprehensive digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle across five pillars – Play, Learn, Shop, Travel, Watch – which are the most frequent ways golfers engage with the sport. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game, high-quality video content, and enhanced shopping and travel experiences. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.

 


Metro Detroit’s Boulder Pointe Golf Club rebounds with record increases in online rounds and revenue through golfnow pre-paid technology

Jun 25, 2020

ORLANDO, Fla. (June 24, 2020) – As golf across the northern U.S. rebounds and golf clubs throughout Michigan begin to welcome back golfers in record numbers with the help of GOLFNOW pre-paid technology, Boulder Pointe Golf Club stands as a leader in metro Detroit, enjoying a record 190 percent, year-over-year increase in online rounds sold year to date.

During this time, Boulder Pointe also has seen its online revenue more than double year over year, making it the online rounds leader among golf clubs in the entire Detroit market.

A long-time GOLFNOW partner, Boulder Pointe first began posting rounds inside GOLFNOW’s industry-leading tee-time marketplace in 2013 and has incorporated additional technologies and services over the subsequent years. The golf club also utilizes GOLFNOW Reservations point-of-sale and booking engine technology, Premium Marketing Program, Answers telephone service, as well as professional guidance with inventory and revenue management through the GOLFNOW Plus service.

In order to adhere to safety protocols issued by the state of Michigan in April due to COVID-19, Boulder Pointe also began utilizing GOLFNOW’s pre-paid technology, which allows golfers to book tee times and pay online in advance.

“We have had a great working relationship with the GOLFNOW team for several years – they listen to our needs and respond quickly to accommodate,” said Rich Morgan, PGA, Director of Golf and Head Professional at Boulder Pointe Golf Club. “From our Orlando contacts to the local and regional management team, all of our needs are exceeded. We were able to completely shift our tee sheet to 100 percent pre-paid in a matter of two days, which allowed us to continue to expand our golf revenue while maintaining lower staffing levels.”

Morgan also points to the recent Memorial Day weekend as an example of the power of pre-paid. Rounds sold online represented 67 percent of the total revenue generated by Boulder Pointe over the holiday weekend, compared to 29 percent in 2019.


GOLFNOW Partners with Edgewood Tahoe, joining leading Lake Tahoe golf course with world’s largest tee time distribution platform

Jun 09, 2020

ORLANDO, Fla. (June 4, 2020) – GOLFNOW today announced a new partnership with Edgewood Tahoe Resort, providing its golf operation with GOLFNOW technology and services to help the resort build its golf business as California continues to reopen for golf and beyond.

As new members of the GOLFNOW distribution platform, Edgewood Tahoe now will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. The partnership also introduces millions of golfers who regularly use GOLFNOW to search for and book tee times to the premier-destination golf course in the Reno-Tahoe resort area.

A George Fazio design, the golf course at Edgewood Tahoe is regularly rated among the Top-100 courses in America and it is situated in one of the most picturesque settings in the country, with spectacular lake and mountain views. It also is the host course for the annual American Century Championship celebrity golf tournament.

“Edgewood Tahoe is excited to continue and grow the relationship with the NBC family of companies,” said Randy Fox, Director of Golf, Edgewood Tahoe Resort. “Since 1990, Edgewood Tahoe, along the NBC Sports and GOLF Channel have worked closely to build the American Century Championship into the premier celebrity golf event in the world. Now, this new chapter will benefit golfers with the convenience of booking their golf at Edgewood Tahoe through the GOLFNOW platform.”

Edgewood Tahoe Resort also will participate in GOLFNOW’s Premium Marketing Program, which provides a wide variety of marketing benefits, including optimized positioning and promotion on the GOLFNOW website.



Downloadable Resources

The Playbook - Chapter 7

Chapter 7 - SmartPlay Transactional Technology

Nov 17, 2020

Bring cashless, contactless convenience to your golf course

Golf's first contactless technology that is fully integrated with multiple operating systems is changing the way golfers experience the game.

With SmartPlay enabled at your course, golfers can ensure a safe round by taking advantage of prepayment options, mobile check-in and contactless transactions for F&B options or items out of your golf shop. 


GolfNow Fall 2020 COVID-19 Golf Course Operations Survey

GolfNow Fall 2020 COVID-19 Golf Course Operations Survey: Fall 2020

Nov 09, 2020

The 2020 Golf Operation COVID-19 Impact survey by GolfNow might help owners and operators better understand the pandemic’s long-term impact on the game. More than 300 owners and managers, mostly from public and semiprivate clubs, responded to the survey, representing 45 states, six Canadian provinces and several international properties, as well.

 

DOWNLOAD NOW


Chapter 6 - Procurement

The Playbook - Chapter 6

Feb 20, 2019

Time to think outside the procurement box

Group purchasing brings new profit possibilities to golf operations. Courses can stock up on products they already buy, as well as others they need at a significant cost savings. With significant cost savings and ability to earn points toward tech, satisfied golf courses see enough savings to make a difference.