Knowledge Library

ClubBuy is perhaps the most unique and versatile purchasing program for any business

Mar 31, 2021

Offered by GolfNow and Clubhouse Solutions, a division of the NBC Sports Group, not only can ClubBuy help golf facilities save money in different ways, from buying food to office supplies, but it’s got the perfect price tag: Free. No fees. No long-term commitments. No problems.

“That’s the nice thing about ClubBuy,” said Michael Manion, a national sales manager at ClubBuy. “There is no charge or contract. It is solely there to save your course some money to say ‘thanks’ for your business.”

Josh Paris, the general manager of Old Town Club in Winston-Salem, N.C., was first introduced to ClubBuy while working at a Ritz-Carlton property. “Coming from a large environment of a club with 1,000 members to a club with 400 or 500 members, we didn’t have the same buying power,” he said. “Watching the impact to the bottom line, seeing every dollar saved … it turned into a no-brainer.”

How it works

ClubBuy helps businesses stock up on products they already buy, as well as others they need, at significant cost savings. These savings come with access to the industry’s latest buying technology and preferred pricing on a wide variety of products and services. ClubBuy has grown exponentially since launching in 2015 when it offered buying power for food and agronomy purchases. Now, the service extends procurement for golf course equipment, communications technology, office supplies, financial services, and more.

Buoyed by a strong relationship with US Foods, ClubBuy currently boasts 1,200 active customers in its food buying program and another 1,600 using the food and non-food buying programs.

Nick Barrington, Certified Executive Chef at East Lake Golf Club in Atlanta, was one of the early adopters of ClubBuy. His famous non-profit club was already using US Foods, so why not pay less for the same product? Despite the fact that East Lake doesn’t serve dinner, it still features a robust $2.5 million food-and-beverage operation. Barrington is responsible for hundreds of cocktail parties and corporate events where creative and tasty appetizers and drinks are expected. ClubBuy keeps his twice-a-week orders coming hassle-free.

“It’s a fantastic program,” he said. “Like most chefs, I don’t want to do the paperwork side of the job. When you become an executive chef, there’s finance and budgeting involved. There are other programs out there, but I won’t back them. They are cumbersome. For rebates and check balances, you had to jump through hoops. The ClubBuy program simplified everything. It saw the bumps and potholes and removed them.” 

Barrington shows the ClubBuy reports to his bosses to demonstrate the savings. “That money saved goes back into the operation for a new pizza oven, new fryers,” he said. “It recently saved me $36,000 in basic food purchases. I can save that in my budget and invest it in my sous chef and pastry chef for more training.” 

Creative Solutions

When the COVID-19 pandemic hit, forcing the closure of many clubhouse restaurants, the ClubBuy team worked tirelessly to find ways to help struggling clients, like partnering with Tyson Foods to develop a marketing plan for prepackaged goods. Hosting “Coffee Break” webinars introduced course operators to these products and other innovative alternatives to the traditional food-and-beverage operations that were being impacted by social distancing protocols. The ClubBuy team also used “optimization audits” as menus changed and clubs went to pick-up only or delivery meal options. These helped clubs during the transition to whatever model they chose, finding items that best suited each individual situation and maximized program savings.

Another new partnership called the “Produce Alliance” allows clubs that firmly believe in the “farm to table” movement to purchase fresh produce from a local supplier. The average savings through more than 100 produce suppliers is roughly 15 percent with no minimum requirements for spending, volume, etc.

“The biggest change brought on by the pandemic is the ‘Produce Alliance’,” Manion said. “Now we can offer a produce program that’s separate with more flexibility, a more diverse line of choices and more deliveries per week. It gives you a lot of options. It’s a big plus for us.”

ClubBuy Extra goes beyond the kitchen, focusing on other items clubs use every day. Additional savings can be found for purchases of office, janitorial and sanitation supplies and specialty products, such as Neutrafect, a disinfectant for golf carts developed by Synatek, and Entry Ice Melt, an environmentally friendly, sodium-free solution for sidewalks, driveways and parking lots.

Broad Purchasing Power

Need a parking lot or cart path repaved? New driving range balls? A redesigned scorecard? ClubBuy can help with those, too.

“We started out with food and, today, through this whole eight-year cycle, we have a full agronomy program with Synatek and so much more,” Manion said.

Lon Grundy, General Manager at the World Golf Village in Florida, said he leans on Melanie Roberts, part of ClubBuy’s Business Services team, whenever he needs to upgrade club amenities that require a bidding process. Roberts recently gathered information to purchase new desks and chairs for employees at both World Golf Village clubhouses. Grundy wanted to dispose of the bulky, outdated mahogany desks, replacing them with modern, moveable desks that allow standing or sitting. The tricky part was finding the style of desktop he wanted, a distressed wood meant to look like an old farmhouse. Roberts sent multiple samples in various price points that Grundy presented to ownership for final approval.

“Probably the most exhausting thing a manager taking on a capital improvement project faces is chasing down bids,” Grundy said. “It takes a lot of time and effort on the phone, on the internet, talking to people. We did the tabletop of the desk, the desk frame and the chairs all in one phone call to Melanie. She is worth her weight in gold.”

Josh Paris at Old Town Club believes the service-first attitude and relationships from ClubBuy are just as important as the numbers on a spreadsheet.

“We are in the business of relationships,” he said. “Everything can’t be transactional. The relationship with Mike, Rick (Coffey) and their team … they understand our business and it helps that they see it on a wider scale. They have the best practices that fit your club. They don’t try to change you. They see what fits. Not everything fits all organizations. They give you offerings.”

Female Leaders in Golf Raise Their Voices

Mar 09, 2021


As the world celebrates the social, cultural, economic and political contributions of all women this month, GolfNow also is recognizing some of the voices closer to home.

With the recent golf boom of 2020 comes the good news that participation is growing, particularly among select groups, such as new golfers, returning golfers, juniors and women. That diversity is packed with new opportunities for additional avenues for growth within the game, including women in positions of leadership.

GolfNow recently talked with several of its partners – an exemplary list of female golf course owners, head professionals, teachers and administrators – who shared stories about their relationship to golf and the roles and responsibilities they feel are necessary to lead and grow the game among women.

  • Elizabeth Clarkson, Head Professional, Chateau Elan Golf Club – Braselton, Ga.
  • Laura Reed, General Manager, Alsatian Golf Club – Castroville, Texas
  • Cheryl Heckman, Owner/Operator, Manor Golf Club – Sinking Spring, Pa.
  • Ashley Skidmore, Head Golf Professional, Hyatt Hill Country Golf Club – San Antonio, Texas
  • Sherry Dircks, Director of Operations, Programs & Outreach, First Tee – Central Florida
  • Julie Steinbauer Leventhal, Program Coordinator, First Tee – Central Florida
  • Ashley Keller, Director of Golf, Rhodes Ranch Golf Club – Las Vegas, Nev.
  • Kristie Fowler, Head Golf Professional, Tubac Golf Resort & Spa – Tubac, Ariz.
  • Laura Beuhring, PGA, General Manager, Sewailo Golf Club – Tucson, Ariz.

Family is a common theme among these women when it comes to their introductions to golf. Ashley Skidmore started playing golf only because she had to wait through her brother’s golf practice in order to get a ride home from school.

“I tried it out and decided that I really liked the game and I picked it up fairly quickly,” she said. “Over that next summer, I was introduced to the First Tee of Greater Austin and fell in love with the game.”

“My dad bought me a set of Tiger Woods golf clubs as a kid and I loved the way they looked,” said Ashley Keller. “He put me in a summer clinic when I was 11 and that’s when it began.”

Although her mother was a four-time college All American and professional tennis player, as a teenager, Julie Steinbauer Leventhal chose golf instead. “My dad was involved in the PGA tournament at Doral and runs the Junior Orange Bowl golf tournament, so I was always around golf,” she said. “I decided I wanted to play golf to rebel against my mom.”

It was more of a “if you build it, they will come”-type of situation for Kristie Fowler. Her father actually built a golf course in Grand Junction, Colo., and started a junior golf program. “He built a community, taught me how to play and gave me the passion to follow in his footsteps,” Fowler said.

It might have been family that provided the “why” and the inspiration for these women to succeed at whatever they decided to do in life, but there were other influencers, as well.

LPGA Hall-of-Famer and fellow Berks County, Pa., native Betsy King provided plenty of inspiration both on and off the golf course for Cheryl Heckman. “She has accomplished so much in golf but also gives back to her community by supporting and hosting the Betsy King LPGA Classic for which I volunteered,” Heckman said. “She also was very involved in her own charity, Golf Fore Africa, which has raised millions of dollars to support children and families in Africa.”

Fowler looks up to people who find something positive in challenging situations while mentioning another Hall-of-Famer, Annika Sorenstam, as her inspiration. “I never saw her get down and she was always happy with what she had, and always was striving to do her best 100 percent of the time,” she said.

“I find inspiration in almost any professional athlete,” said Elizabeth Clarkson. “I love watching the Olympics because you know how hard each of those athletes have worked to get where they are, and it always makes me want to work harder toward all my goals in life.”

These women also have found additional inspiration from the grit, determination and talent of their favorite female golfers, which comprise a leaderboard of greats both past and present. Some of the many names mentioned include Annika Sorenstam, Lexi Thompson, Betsy King, Nancy Lopez, Peggy Kirk Bell, Jessica and Nellie Korda, Paula Creamer and the great Babe Zaharias. Sherry Dircks also mentioned what could be the next generation of superstars – all the kids learning and growing through the First Tee.

“I have been with the First Tee for over 20 years and to be able to watch our participants use the game of golf to achieve their wildest dreams and goals is my greatest inspiration,” Dircks said.

When it comes to bucket-list courses, there’s not as much variety with this group. The Old Course at St. Andrews and Augusta National Golf Club are at the top of most everyone’s list. “Augusta National, of course,” said Keller. “Because who doesn’t want to play there!”

All that inspiration helped these ladies navigate their own paths to leadership in a male-dominated sport, which seemed perilous at times, according to several.

“It’s hard,” said Laura Reed. “Men don’t usually like women in leadership roles, but if you treat people with respect and you share common interests, it’s easy!”

Similarly, Laura Beuhring tries to keep the human element top of mind. “I care about my team members and the guests that come to the course,” she said. “Ours is one of the friendliest and most-welcoming teams I’ve ever worked with.”

Several women talked about how breaking down barriers of misperception was key to earning respect in the workplace. Skidmore said females can immediately be viewed differently. “You are looked at as though you are not competent, weak and emotional, and I strive to make all these assumptions false,” she said. “My leadership philosophy is to create genuine professional relationships and treat everyone with respect, and not ask anyone to do a task that I would not do myself. We are united as one team, regardless of gender.”

“Sometimes I feel that people think they can push me around because I am a female,” Keller said, “but I stand my ground and show that I deserve the same amount of respect as a male would get.”

Others also see through an optimistic lens. Heckman says her leadership approach is symbolic to her feelings about the game, “with honesty, integrity, a competitive spirit, play it as it lies and take your breaks but always yearn to improve your outcome.

“Golf, in itself, is a bridge that can connect us to all genders, ages and ethnicities,” Heckman said.

Fowler said she gravitated toward people who let her do her thing and created programs that not only were successful for her, but also for her customers and the business overall. “I learned a long time ago to be firm, fair and consistent, while also trying to have fun and encouraging my staff, members and customers to do the same,” she said.

And what would leaders be without some sound advice?  We asked this group of women what their best piece of advice would be for young females trying to make it in golf. A common theme was to believe in yourself, learn from others and don’t be afraid to speak up.

Fowler suggests tapping into a female network to hear success stories that will help provide motivation.

Reed agrees and sums up her advice for female golf course operators. “It helps if you understand the game and know the difficulties with golf. Also, tee sheet management is the most important. Make sure your customer thinks he/she is the only person playing. Make sure pace of play is acceptable and listen to all suggestions, good or bad! And lastly, employ a good and loyal staff that reflects your goals.

GolfNow Industry Headlines: December 15, 2020

Dec 15, 2020



Hear from our course partners: Chris Jones, PGA, Director of Golf at Hawk's Landing Golf Club at the Orlando World Center Marriott

Dec 14, 2020

The Orlando World Center Marriott, which covers 220 acres, including the 18-hole, championship Hawk's Landing Golf Club, recently went through a renovation to expand the convention center, ultimately requiring changes to holes 10 and 18. 

Watch to learn about the renovation and how the Premium Marketing Program helped Hawk’s Landing Golf Club announce their re-opening to the Orlando market.


To learn more about GolfNow's Premium Marketing Platform, fill out the form below. 

Posting tee times on and the EZLinks technology was just what Fox Hollow Golf Club needed for the club, their staff, and for their customers. 

Find out more about how to get started with GolfNow. 


Hear from our course partners: Mike Mooney, Director of Golf, Shanty Creek Resort discusses how the pandemic has impacted his business

Dec 14, 2020

Mooney and his staff have learned a lot during the ups and downs of the pandemic in 2020, which entailed a state-mandated closure from March through April followed by a boom of business from June through October. Long-term, the bumpy ride may have been worth it.



Mar 05, 2021

Latest Version Combines Best and Newest Features for Golf Course Operations Looking to Add or Upgrade Technology

ORLANDO, Fla.  – A new gold-version release of the EZTeePro tee sheet by GolfNow is now available for golf course operations looking to upgrade or add the newest version of the golf industry’s leading tee-sheet technology.

As the golf marketplace’s most-preferred tee-sheet technology, EZTeePro has built a reputation for innovation and ease of use. In making the best even better, GolfNow developers packed a long list of new features in the new gold version, which also provides golf courses with a consistent technology foundation as one version that does it all.

“We’re very excited to launch this new gold-version of the EZTeePro tee sheet ahead of the 2021 season,” said Todd Triplett, Vice President, Sales & Customer Success, GolfNow. “Derived from the feedback of our course partners and the ever-changing golf landscape, this release is packed with robust tools and features that courses can immediately take advantage of.”

Several of the new features included with the new EZTeePro gold version include:

  • Assign color codes to reservation types
  • Review slot history information
  • Short-show and detailed weather cancellation tracking
  • Review golfers’ no-show and short-show cancellation history, with detail
  • Enhanced channel management and pricing tools
  • Add a dollar or percentage price adjustment to a channel’s calculated dynamic price
  • New promo code options with fixed pricing
  • Promo codes now can be applied by clerk/reservationist during a reservation
  • Automate membership registration with custom welcome emails sent to newly added members, which includes links to their online booking engine and first-time login

“We’ve seen enhancements as a direct result from feedback from our operators, those using the tools each and every day,” said Kris Strauss, Senior Vice President, Sales & Marketing, Troon. “Therefore, we truly value the continued effort GolfNow has committed to developing, evolving and enhancing the tools provided within EZTeePro. The new version allows our courses and clients the opportunity to better visualize our tee sheets, understand where our rounds come from, connect with our golfers in new ways and, ultimately, drive more revenue to our courses and our owners.”

To discover all the capabilities of the new gold version of the EZTeePro by GolfNow tee sheet, visit GolfNow’s online information source for industry professionals.


Mar 04, 2021

Moody Gardens Will Incorporate Futuristic SmartPlay Technology, Ensuring Safe and Seamless Experience for Golfers

ORLANDO, Fla. – A partnership announced today between GolfNow and Moody Gardens Golf Course will provide this premier Texas public course with new “smart” technologies and services designed to better meet the customer service and safety demands of today’s golfer.

Now featured within the GolfNow platform, Moody Gardens will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. With Moody Gardens resort and attraction area located nearby in the coastal town of Galveston, Moody Gardens Golf Course features 18 holes of golf that have been chosen by Golf Advisor users as one of the top-10 best courses in Texas for seven consecutive years.

The partnership is highlighted by the adoption of GolfNow’s SmartPlay technology found within its best-selling G1 golf course management platform. SmartPlay runs through the GolfNow app and allows a golfer to search for, book and pay for a tee time in advance. A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.

“The staff at Moody Gardens Golf Course are extremely excited to begin using GolfNow’s G1 golf course management platform,” said General Manager Steve Yarotsky. “We believe that all the features that G1 has to offer will enhance our customer’s overall experience.”

John Bohannon, Manager of Golf Operations, concurred. “The improved experience starts with allowing for the convenience of booking and paying all online, which makes the check-in process much more efficient,” he said.

Moody Gardens also is leveraging a full complement of GolfNow’s industry leading technology and services in addition to the wide-ranging exposure to the millions of golfers who search for and book tee times through GolfNow:

  • G1 – GolfNow’s most-advanced business management platform, which can combine all software and operating systems utilized by a golf course facility into one platform. Tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more can be controlled from an internet-connected smartphone or tablet – from anywhere, anytime.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.

“Moody Gardens has taken an important step toward providing a better customer experience,” said Dan Burquist, GolfNow National Director of Sales. “GolfNow’s cutting-edge technology not only will help them become a more efficient business overall, but also will free up valuable time they normally spend on management functions to, instead, devote that time to the needs of their golfers to create some amazing experiences.”


Feb 04, 2021

Extension Highlighted by Best-Selling G1 Technology as Management Solution and GolfNow as Preferred Tee-time Distribution Partner

ORLANDO, Fla. – GolfNow, golf’s technology and services leader and operator of the world’s largest online tee-time marketplace, today announced it has extended its seven-year partnership with Indigo Golf Partners, a division of Troon, the world’s largest golf management company.

Building on long-term collaboration and success between the two companies, the new agreement will continue offering participating Indigo properties within its 160-property management portfolio access to G1, GolfNow’s most-advanced business management technology, which can combine all software and operating systems utilized by a golf course facility into one platform. Demonstrating the flexibility of G1, GolfNow is developing custom technology within the platform to satisfy Indigo’s current and future needs.

“Leading the golf industry through technology and innovation has long been a priority for our organization,” said Alex Elmore, President of Indigo Golf Partners. “Our partnership with GolfNow has enabled us to accelerate these efforts and we are excited to continue this collaborative relationship to enable further advancement for our company, our clients, our guests and our industry.”

Within the partnership, Indigo Golf Partners-managed courses can leverage additional GolfNow technology and services, including a white-label booking engine, pricing algorithms and wide-ranging exposure to the millions of golfers who search for and book tee times through the largest online tee time distribution portal in the world. Other emerging GolfNow technologies gaining popularity and available to Indigo Golf Partners are:

  • SmartPlay – technology found within G1 and running through the GolfNow app, allows a golfer to search for, book and pay for a tee time in advance, as well as check-in and head directly to the first tee. A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.

For more than 30 years, Indigo Golf Partners has built a reputation as one of the country’s top golf course management companies. Both Indigo and its parent company, Troon, are valued and long-time GolfNow partners.

“We are thrilled to extend our growing relationship with Indigo,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “Their addition to the Troon portfolio brings together two of our greatest partnerships and we look forward to continuing to bring innovation and value to this combined group of great facilities.”

About GolfNow 

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Indigo Golf Partners

Dedicated to optimizing all that the sport and business of golf offers, Indigo Golf Partners, a division of Troon, manages more than 160 golf courses, country clubs and resorts in 29 states. Leveraging over 30 years of expertise, Indigo Golf Partners specializes in full-service property management as well as assistance in specific segments of the golf business. They include modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing, public relations, HOA integration, technology, special events and financial management. More information:, 703.761.1444.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus, 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis, and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit, or connect with Troon on FacebookTwitter,  InstagramTroon ChroniclesPress Room, or subscribe to Troon Magazine.

Downloadable Resources

Playbook Chapter 8 - Payment Systems

Playbook Chapter 8 - Payment Systems

Jan 25, 2021

Streamline point-of-sale and improve customer intelligence at your course  

Prepayment has been a staple for years in other industries, and golf saw a major shift in 2020 towards this preferred form of transactions.

The rapid rise in rounds played has spurred on this new adoption process to create seamless and easy transactions between courses and golfers, but accepting credit cards can mean dealing with confusing payment systems rife with inefficiencies and hidden fees.  

Learn how new cost-saving technologies are helping streamline point-of-sale and improving customer intelligence here!  


The Playbook - Chapter 7

Chapter 7 - SmartPlay Transactional Technology

Nov 17, 2020

Bring cashless, contactless convenience to your golf course

Golf's first contactless technology that is fully integrated with multiple operating systems is changing the way golfers experience the game.

With SmartPlay enabled at your course, golfers can ensure a safe round by taking advantage of prepayment options, mobile check-in and contactless transactions for F&B options or items out of your golf shop. 

GolfNow Fall 2020 COVID-19 Golf Course Operations Survey

GolfNow Fall 2020 COVID-19 Golf Course Operations Survey: Fall 2020

Nov 09, 2020

The 2020 Golf Operation COVID-19 Impact survey by GolfNow might help owners and operators better understand the pandemic’s long-term impact on the game. More than 300 owners and managers, mostly from public and semiprivate clubs, responded to the survey, representing 45 states, six Canadian provinces and several international properties, as well.