If you purchase kibble at a pet superstore you’ll get an email asking you to “rate the experience.” CRM, or customer relationship management, is infiltrating commercial activity ever-deeper—it’s the best way for any business to retain the clientele it has
Succeeding in business is to know your business better. For golf course operators who also offer instruction, monitoring your KPIs not only can help you develop strategies to sell more tee times, but boost your instruction business as well.
Golfers looking to end frustration and truly improve need to be told in a clear way how to start down that path. A long list of programs will confuse and overwhelm them—so hit reset on your teaching “menu” and watch your business improve.
The student whose name first appeared in your lesson scheduler this morning likely entered your “sales funnel” weeks or months ago. That’s the nature of finding potential customers and adding them to your active roster.