News

GOLFNOW RELEASES GOLD VERSION OF ITS EZTEEPRO TEE SHEET

Mar 05, 2021

Latest Version Combines Best and Newest Features for Golf Course Operations Looking to Add or Upgrade Technology

ORLANDO, Fla.  – A new gold-version release of the EZTeePro tee sheet by GolfNow is now available for golf course operations looking to upgrade or add the newest version of the golf industry’s leading tee-sheet technology.

As the golf marketplace’s most-preferred tee-sheet technology, EZTeePro has built a reputation for innovation and ease of use. In making the best even better, GolfNow developers packed a long list of new features in the new gold version, which also provides golf courses with a consistent technology foundation as one version that does it all.

“We’re very excited to launch this new gold-version of the EZTeePro tee sheet ahead of the 2021 season,” said Todd Triplett, Vice President, Sales & Customer Success, GolfNow. “Derived from the feedback of our course partners and the ever-changing golf landscape, this release is packed with robust tools and features that courses can immediately take advantage of.”

Several of the new features included with the new EZTeePro gold version include:

  • Assign color codes to reservation types
  • Review slot history information
  • Short-show and detailed weather cancellation tracking
  • Review golfers’ no-show and short-show cancellation history, with detail
  • Enhanced channel management and pricing tools
  • Add a dollar or percentage price adjustment to a channel’s calculated dynamic price
  • New promo code options with fixed pricing
  • Promo codes now can be applied by clerk/reservationist during a reservation
  • Automate membership registration with custom welcome emails sent to newly added members, which includes links to their online booking engine and first-time login

“We’ve seen enhancements as a direct result from feedback from our operators, those using the tools each and every day,” said Kris Strauss, Senior Vice President, Sales & Marketing, Troon. “Therefore, we truly value the continued effort GolfNow has committed to developing, evolving and enhancing the tools provided within EZTeePro. The new version allows our courses and clients the opportunity to better visualize our tee sheets, understand where our rounds come from, connect with our golfers in new ways and, ultimately, drive more revenue to our courses and our owners.”

To discover all the capabilities of the new gold version of the EZTeePro by GolfNow tee sheet, visit GolfNow’s online information source for industry professionals.


GOLFNOW AND MOODY GARDENS GOLF COURSE ANNOUNCE NEW PARTNERSHIP TO BETTER SERVE GOLFERS ON THE TEXAS COAST AND BEYOND

Mar 04, 2021

Moody Gardens Will Incorporate Futuristic SmartPlay Technology, Ensuring Safe and Seamless Experience for Golfers

ORLANDO, Fla. – A partnership announced today between GolfNow and Moody Gardens Golf Course will provide this premier Texas public course with new “smart” technologies and services designed to better meet the customer service and safety demands of today’s golfer.

Now featured within the GolfNow platform, Moody Gardens will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. With Moody Gardens resort and attraction area located nearby in the coastal town of Galveston, Moody Gardens Golf Course features 18 holes of golf that have been chosen by Golf Advisor users as one of the top-10 best courses in Texas for seven consecutive years.

The partnership is highlighted by the adoption of GolfNow’s SmartPlay technology found within its best-selling G1 golf course management platform. SmartPlay runs through the GolfNow app and allows a golfer to search for, book and pay for a tee time in advance. A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.

“The staff at Moody Gardens Golf Course are extremely excited to begin using GolfNow’s G1 golf course management platform,” said General Manager Steve Yarotsky. “We believe that all the features that G1 has to offer will enhance our customer’s overall experience.”

John Bohannon, Manager of Golf Operations, concurred. “The improved experience starts with allowing for the convenience of booking and paying all online, which makes the check-in process much more efficient,” he said.

Moody Gardens also is leveraging a full complement of GolfNow’s industry leading technology and services in addition to the wide-ranging exposure to the millions of golfers who search for and book tee times through GolfNow:

  • G1 – GolfNow’s most-advanced business management platform, which can combine all software and operating systems utilized by a golf course facility into one platform. Tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more can be controlled from an internet-connected smartphone or tablet – from anywhere, anytime.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.

“Moody Gardens has taken an important step toward providing a better customer experience,” said Dan Burquist, GolfNow National Director of Sales. “GolfNow’s cutting-edge technology not only will help them become a more efficient business overall, but also will free up valuable time they normally spend on management functions to, instead, devote that time to the needs of their golfers to create some amazing experiences.”


GOLFNOW AND INDIGO GOLF PARTNERS EXTEND PARTNERSHIP

Feb 04, 2021

Extension Highlighted by Best-Selling G1 Technology as Management Solution and GolfNow as Preferred Tee-time Distribution Partner

ORLANDO, Fla. – GolfNow, golf’s technology and services leader and operator of the world’s largest online tee-time marketplace, today announced it has extended its seven-year partnership with Indigo Golf Partners, a division of Troon, the world’s largest golf management company.

Building on long-term collaboration and success between the two companies, the new agreement will continue offering participating Indigo properties within its 160-property management portfolio access to G1, GolfNow’s most-advanced business management technology, which can combine all software and operating systems utilized by a golf course facility into one platform. Demonstrating the flexibility of G1, GolfNow is developing custom technology within the platform to satisfy Indigo’s current and future needs.

“Leading the golf industry through technology and innovation has long been a priority for our organization,” said Alex Elmore, President of Indigo Golf Partners. “Our partnership with GolfNow has enabled us to accelerate these efforts and we are excited to continue this collaborative relationship to enable further advancement for our company, our clients, our guests and our industry.”

Within the partnership, Indigo Golf Partners-managed courses can leverage additional GolfNow technology and services, including a white-label booking engine, pricing algorithms and wide-ranging exposure to the millions of golfers who search for and book tee times through the largest online tee time distribution portal in the world. Other emerging GolfNow technologies gaining popularity and available to Indigo Golf Partners are:

  • SmartPlay – technology found within G1 and running through the GolfNow app, allows a golfer to search for, book and pay for a tee time in advance, as well as check-in and head directly to the first tee. A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.
  • GolfNow Payments – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.

For more than 30 years, Indigo Golf Partners has built a reputation as one of the country’s top golf course management companies. Both Indigo and its parent company, Troon, are valued and long-time GolfNow partners.

“We are thrilled to extend our growing relationship with Indigo,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “Their addition to the Troon portfolio brings together two of our greatest partnerships and we look forward to continuing to bring innovation and value to this combined group of great facilities.”

About GolfNow 

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Indigo Golf Partners

Dedicated to optimizing all that the sport and business of golf offers, Indigo Golf Partners, a division of Troon, manages more than 160 golf courses, country clubs and resorts in 29 states. Leveraging over 30 years of expertise, Indigo Golf Partners specializes in full-service property management as well as assistance in specific segments of the golf business. They include modern-day golf and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing, public relations, HOA integration, technology, special events and financial management. More information: www.indigogolf.com, 703.761.1444.

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company providing services at 585-plus locations around the globe, including managing 630-plus, 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 620-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Honours Golf, OB Sports, Indigo Golf Partners, CADDIEMASTER, True Club Solutions, Cliff Drysdale Tennis, and RealFood Hospitality, Strategy and Design. Troon-affiliated properties include Princeville Makai Golf Club on Kauai; Champion Hills in Hendersonville, North Carolina; Ocean Club in Paradise Island, Bahamas; and Vattanac Golf Resort in Phnom Penh, Cambodia. For additional news and information, visit www.Troon.com, or connect with Troon on FacebookTwitter,  InstagramTroon ChroniclesPress Room, or subscribe to Troon Magazine.


OPPORTUNITY FOR JUNIORS TO LEARN FROM GOLF’S TOP INSTRUCTORS WITH COMPLIMENTARY GOLFPASS VIDEO MEMBERSHIP

Feb 03, 2021

Next Phase of New Partnership with GolfNow Offers Youth on Course Members Access to Free Instruction, Original Shows and Golf Channel’s Video Vault Through NBC Sports’ GolfPass

ORLANDO, Fla. (Feb. 3, 2021) – The Youth on Course-GolfNow partnership enters its next major phase today by offering all Youth on Course members a complimentary GolfPass video subscription, giving more than 100,000 young people access to hundreds of hours of high-quality instruction and entertainment programming on demand.

The recently announced partnership is taking major steps toward ensuring the vitality of golf as a recreational choice for kids. GolfNow’s custom technology and GolfPass’ digital content will continue to help Youth on Course create more affordable and equal access to the sport for junior golfers in all 50 states, no matter their socio-economic circumstances.

“Golf is always more enjoyable when you see improvement in your game,” said Youth on Course Chief Technology Officer Grant Gaudette. “Not only will our kids now have on-demand access to more than 20 years of great GOLF Channel entertainment through GolfPass, but also exclusive access to instruction from some of the best golf coaches in the business, like Chris Como and Martin Hall, to help them learn and improve.”

“We’re excited to help the next generation of golfers through our partnership with Youth on Course by providing free access to the GolfPass library of content, which has been expertly developed and curated for golfers of every skill level and age,” said Amanda Norvell, Vice President of Direct-to-Consumer Products/Services, GolfPass. “When you play golf better, you want to play more and you certainly enjoy it more. GolfPass offers lessons from the best coaches in the world, like Michael Bannon – Rory McIlroy’s lifetime coach – to help golfers everywhere do just that.”

GOLFPASS HELPS GOLFERS PLAY MORE AND BETTER GOLF:  GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive benefits designed to help every type of golfer – from beginner to expert – play more and better golf. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content. Series included in the vast library of video content available exclusively as part of a GolfPass membership, are originals like The Conor Moore Show, Breaking into the Game: Juniors with Michael Bannon, My Daily Routine, My Roots, and more. GolfPass’ expert staff of golf instructors include Michael Bannon, Chris Como, Martin Chuck, Martin Hall and fitness expert Don Saladino. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.

About Youth on Course
Youth on Course helps young people grow and succeed both on and off the course by providing opportunities to play, learn, grow, and build relationships through affordable, inclusive access to play. More than 100,000 members play more than 1,400 courses for $5 or less, benefit from career opportunities through its caddie and internship programs and pursue higher education through college scholarships. Headquartered in Pebble Beach, Youth on Course is a 501(c)3 organization that began as the charitable arm of the Northern California Golf Association. Since 2006, more than 1 million rounds have been played by Youth on Course members and nearly $2 million has been awarded in college scholarships. Youth on Course serves young people, ages 6-18, across North America and parts of Canada, including  Alberta and Ontario. 


TAMPA SPORTS AUTHORITY TAKES MAJOR STEP TOWARD FUTURE WITH ADOPTION OF GOLFNOW TECHNOLOGIES AND SERVICES TO RETAIN AND ATTRACT GOLFERS

Feb 02, 2021

TSA’s Three Golf Courses Will Feature Futuristic SmartPlay Technology, Ensuring Contactless and Seamless Experience for Golfers

ORLANDO, Fla.  – As golf continues to boom as a safe sport during a global pandemic, Tampa Sports Authority is taking a futuristic look at its golf business and has partnered with NBC Sports Group’s GolfNow to help incorporate new “smart” technologies and services designed to better retain new and existing customers while addressing the demands of the modern golfer.

Now featured within the GolfNow platform, the three TSA-managed golf courses will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace.

The new, multi-year partnership is an extension of TSA’s existing relationship with EZLinks Golf – now part of Orlando-based GolfNow – and is highlighted by the adoption of GolfNow’s SmartPlay technology found within its best-selling G1 golf course management platform. SmartPlay runs through the GolfNow app and allows a golfer to search for, book and pay for a tee time in advance; check in and head directly to the first tee; place food and beverage orders prior to or during a round of golf, and get orders delivered anywhere on the golf course.  A variety of additional features will be introduced automatically into the technology over time, with no extra work or time required from the golf course operator.

“The Tampa Sports Authority is very excited to build on its partnership with GolfNow, which will allow us to enhance the overall guest experience at our three public golf courses,” said Kennie Sims, Vice President of Golf Operations for TSA. “The SmartPlay technology will allow us to connect with new customers by offering improved reservation methods, advance tee time payments, and contactless check-in. Our existing customers will benefit from SmartPlay’s enhanced options and services designed to improve a golfer’s experience.”

TSA is leveraging a full complement of GolfNow’s industry-leading technology and services in addition to the wide-ranging exposure its golf courses will receive to the millions of golfers who search for and book tee times through GolfNow’s industry-leading tee-time marketplace:

  • G1 – GolfNow’s most-advanced business management platform, which can combine all software and operating systems utilized by a golf course facility into one platform. Tee sheet, point-of-sale, social media, employee schedules, inventory, payroll, vendor relations, and more can be controlled from an internet-connected smartphone or tablet – from anywhere, anytime.
  • Payments by GolfNow – Allows a golf course operator to seamlessly integrate online, phone and in-person payments with the course’s point-of-sale system. With that full integration, the processing of payments requires only one vendor, accepting every payment any customer makes, no matter when or where.
  • GolfNow Answers: white-label service that answers every call – day or night – for a participating golf course, helping it capture at-risk revenue, improve customer service and operate more efficiently.

“The Tampa Sports Authority team should be commended for recognizing that the demands of today’s golfer have changed and putting themselves at the forefront of new technology that will better serve their customers going forward,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “They will be great a great showcase for G1 and we’re excited to see how our SmartPlay technology will help each of their courses create amazing golfer experiences.”

About GolfNow 

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Tampa Sports Authority

The Tampa Sports Authority (TSA) is the manager of Raymond James Stadium, three city golf courses and the Hillsborough County Tournament Sportsplex, as well as the landlord for George Steinbrenner Field and Amalie Arena. The Authority was created May 28, 1965 by Governor Hayden Burns for the purpose of planning, developing and maintaining a comprehensive complex of sports and recreational facilities for the Tampa Bay area.

 


LONGTIME GOLF CHANNEL PERSONALITY LAUREN THOMPSON JOINS NBC SPORTS GROUP’S DIGITAL GOLF BUSINESSES, GOLFNOW AND CLUBHOUSE SOLUTIONS

Jan 26, 2021

ORLANDO, Fla. (Jan. 27, 2021) – Lauren Thompson, one of GOLF Channel’s most popular on-air personalities, will continue to champion the sport of golf in her next role, announcing today she has joined GolfNow and Clubhouse Solutions, two of the businesses within the NBC Sports Group digital portfolio.

Thompson primarily will serve as the host of the Clubhouse Bulletin, a white-label video newsletter offering by Clubhouse Solutions, which recaps monthly member news for participating private clubs throughout the U.S. She also will host other promotional and business videos for GolfNow, which operates golf’s leading online tee-time marketplace and is the industry’s No. 1 technology and services provider to more than 9,000 golf courses around the world.

“I’m excited to kick off my 2021 partnership with GolfNow and Clubhouse Solutions,” said Thompson, who served as a co-host for Golf Channel’s Morning Drive show for more than seven years. “Both companies have seen record growth and I could not be prouder of the various projects I’ll have the honor of joining. Keep a lookout for us … we’re coming in hot!”

“We’re very pleased Lauren is now part of our team and will be representing our growing brands,” said Jerramy Hainline, senior vice president and general manager, GolfNow. “Not only has she earned a stellar reputation from her on-air work on Morning Drive and other NBC projects, but she’s also excited to help us advocate for the sport of golf and the people who work in the golf course industry.”

About GolfNow 

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Clubhouse Solutions

Clubhouse Solutions, a division within NBC Sports Group’s family of golf brands, offers tangible solutions dedicated to the success of private golf and country clubs through best-in-class technology, services and expertise. Focusing on four themes – member engagement, administrative time savings, revenue generation, cost savings – Clubhouse Solutions’ services are designed to help clubs attain their goals and reach their fullest potential. Clubhouse Solutions also offers ClubBuy, a free group-purchasing organization used by hundreds of private clubs in the golf industry and beyond.

 


PUMA GOLF TO BECOME OFFICIAL APPAREL PARTNER OF GOLFNOW IN 2021-22

Dec 08, 2020

Largest Sales Force in Golf Serving GolfNow’s 9,000-Plus Golf-Course Partners Around the Globe will be Outfitted in PUMA Gear

ORLANDO, Fla. (Dec. 2, 2020) – GolfNow today announced that PUMA Golf will become its official apparel partner in 2021, launching a two-year marketing agreement between the leader in golf design and style, and the world’s leading golf technology and services company.

As part of the agreement, PUMA Golf will outfit the golf industry’s largest sales team, operating from locations throughout North America, United Kingdom, Republic of Ireland and Australia and servicing more than 9,000 golf course partners in 24 countries.

“It’s exciting to combine two vibrant brands and creatively collaborate with a dynamic partner like PUMA Golf,” said Jennifer Hanson, National Sales Director, Direct-to-Consumer & Sponsorships, GolfNow. “Not only will we highlight the partnership by outfitting our sales team in great PUMA gear, but we’ll also have the opportunity to generate awareness of their innovative designs and cutting-edge technology to our 3.5 million GolfNow users.”

PUMA Golf continues to take golf style to the next level, delivering on-trend, performance- ready apparel, footwear and accessories that help golfers of all levels look their best and play with confidence. The new GolfNow partnership also will provide PUMA with brand exposure across various GolfNow platforms, including GolfNow.com, the largest consumer tee-time marketplace in the world.

“We’re excited to partner with GolfNow as their official apparel sponsor, outfitting their team in the latest PUMA Golf styles,” said Jason Personette, Senior Director U.S. Sales for PUMA Golf. “This partnership with GolfNow will provide increased visibility and awareness around our PUMA Golf gear at a global level and help drive demand among core golfers.”

About GolfNow

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About PUMA Golf

PUMA Golf is a corporate division of PUMA, one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. PUMA golf is an inclusive company, promoting game enjoyment for golfers of all abilities, attitudes and styles. The brands portfolio includes sport lifestyle inspired footwear, apparel and accessories. Fusing performance and style, PUMA Golf brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. For more information, visit cobragolf.com/pumagolf.

 


GOLFNOW AND YOUTH ON COURSE FORM LANDMARK PARTNERSHIP, PROVIDING MORE ACCESS FOR KIDS

Dec 01, 2020

Partnership to Implement Technology Solutions for Youth on Course, While Generating Funds through GolfNow Round-Up Campaign

ORLANDO, Fla. (Dec. 1, 2020) – A new partnership announced today between GolfNow and Youth on Course takes a major step toward ensuring the vitality of golf as a recreational alternative for kids, as well as using technology to create more affordable and equal access to the sport for youth in all socio-economic circumstances.

Two of the more significant elements of the partnership include the development by GolfNow of a custom Youth on Course booking engine, allowing kids the ease and convenience of booking tee times online or via the Youth on Course mobile app; and a GolfNow “round-up” campaign, which will offer anyone booking tee times on GolfNow.com the opportunity to round up the total cost of the reservation to an even-dollar figure. For example, if the cost of a tee time totals $34.65, the golfer can elect to round up the cost to $35, donating the additional $0.35 to Youth on Course.

“Growing the game of golf is part of the mission of both GolfNow and Youth on Course, so not only are we proud of this new collaboration that will help welcome more kids to our great sport but we’re also extremely excited to be lending our industry-leading technology to help Youth on Course advance their efforts exponentially,” said Jerramy Hainline, GolfNow SVP/GM.

GolfNow, part of the NBC Sports Group digital portfolio, operates the largest tee-time marketplace in golf and is the industry’s leading provider of golf course operations software and services to more than 9,000 courses worldwide. GolfNow will help Youth on Course with marketing, fund-raising and technology solutions, furthering the non-profit’s mission to ensure all young people have affordable access to play golf and can unlock the life-changing opportunities the game provides.

Additionally, each Youth on Course membership will now include access to hundreds of hours of high-quality golf instruction thanks to a complimentary video membership through GolfPass, NBC Sports’ digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle. GolfPass also will help develop welcome and training curriculum for Youth on Course members and affiliated golf courses, while Youth on Course will help GolfPass with content creation and distribution.

Youth on Course is dedicated to establishing more opportunities for the younger generation to access golf courses at an affordable price. It provides its 100,000 members with access to play more than 1,000 golf courses across the U.S. and Canada for $5 or less. Members also are offered career opportunities through the caddie and internship programs and have the chance to receive college scholarships.

“Looking back at the history of Youth on Course and the mission we set out to accomplish in 2006, joining forces with GolfNow is a valuable milestone for both organizations,” says Adam Heieck, Youth on Course CEO. “Placing access to golf content and technology in the hands of our members has been something we’ve dreamed about for a long time. Together we are in lockstep, working to grow the game through youth golfers while keeping accessibility and affordability top of mind.”

Fueling the golf industry, Youth on Course subsidizes rounds for members and puts money back into allied golf associations and individual courses. The organization’s structure helps golf courses fill typically unused tee times and garner additional revenue with more than 40% of members playing with paying adults. The amount reimbursed back to participating courses has almost doubled in the past year, reaching close to $2.8 million this year alone and totaling nearly $8 million dating back to 2005.

Mutual elements of the partnership include cross-platform marketing and golf course relationship and recruitment opportunities, which will help bring Youth on Course to more regions across the country.

About GolfNow

GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

About Youth on Course

Youth on Course helps young people grow and succeed both on and off the course by providing opportunities to play, learn, grow, and build relationships through affordable, inclusive access to play. More than 100,000 members play more than 1,000 courses for $5 or less, benefit from career opportunities through its caddie and internship programs and pursue higher education through college scholarships. Headquartered in Pebble Beach, Youth on Course is a 501(c)3 organization that began as the charitable arm of the Northern California Golf Association. Since 2006, more than 1 million rounds have been played by Youth on Course members and nearly $2 million has been awarded in college scholarships. Across North America, Youth on Course serves Alabama, Alaska, Arizona, California, Colorado, Connecticut, Delaware, Georgia, Idaho, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington, Wisconsin and parts of Canada, including Alberta and Ontario.

About GolfPass

GolfPass is the only comprehensive digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle across five pillars – Play, Learn, Shop, Travel, Watch – which are the most frequent ways golfers engage with the sport. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game, high-quality video content, and enhanced shopping and travel experiences. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.

 


Metro Detroit’s Boulder Pointe Golf Club rebounds with record increases in online rounds and revenue through golfnow pre-paid technology

Jun 25, 2020

ORLANDO, Fla. (June 24, 2020) – As golf across the northern U.S. rebounds and golf clubs throughout Michigan begin to welcome back golfers in record numbers with the help of GOLFNOW pre-paid technology, Boulder Pointe Golf Club stands as a leader in metro Detroit, enjoying a record 190 percent, year-over-year increase in online rounds sold year to date.

During this time, Boulder Pointe also has seen its online revenue more than double year over year, making it the online rounds leader among golf clubs in the entire Detroit market.

A long-time GOLFNOW partner, Boulder Pointe first began posting rounds inside GOLFNOW’s industry-leading tee-time marketplace in 2013 and has incorporated additional technologies and services over the subsequent years. The golf club also utilizes GOLFNOW Reservations point-of-sale and booking engine technology, Premium Marketing Program, Answers telephone service, as well as professional guidance with inventory and revenue management through the GOLFNOW Plus service.

In order to adhere to safety protocols issued by the state of Michigan in April due to COVID-19, Boulder Pointe also began utilizing GOLFNOW’s pre-paid technology, which allows golfers to book tee times and pay online in advance.

“We have had a great working relationship with the GOLFNOW team for several years – they listen to our needs and respond quickly to accommodate,” said Rich Morgan, PGA, Director of Golf and Head Professional at Boulder Pointe Golf Club. “From our Orlando contacts to the local and regional management team, all of our needs are exceeded. We were able to completely shift our tee sheet to 100 percent pre-paid in a matter of two days, which allowed us to continue to expand our golf revenue while maintaining lower staffing levels.”

Morgan also points to the recent Memorial Day weekend as an example of the power of pre-paid. Rounds sold online represented 67 percent of the total revenue generated by Boulder Pointe over the holiday weekend, compared to 29 percent in 2019.


GOLFNOW Partners with Edgewood Tahoe, joining leading Lake Tahoe golf course with world’s largest tee time distribution platform

Jun 09, 2020

ORLANDO, Fla. (June 4, 2020) – GOLFNOW today announced a new partnership with Edgewood Tahoe Resort, providing its golf operation with GOLFNOW technology and services to help the resort build its golf business as California continues to reopen for golf and beyond.

As new members of the GOLFNOW distribution platform, Edgewood Tahoe now will benefit from the industry’s leading tee-time booking engine technology, as well as inclusion within the world’s largest distribution marketplace. The partnership also introduces millions of golfers who regularly use GOLFNOW to search for and book tee times to the premier-destination golf course in the Reno-Tahoe resort area.

A George Fazio design, the golf course at Edgewood Tahoe is regularly rated among the Top-100 courses in America and it is situated in one of the most picturesque settings in the country, with spectacular lake and mountain views. It also is the host course for the annual American Century Championship celebrity golf tournament.

“Edgewood Tahoe is excited to continue and grow the relationship with the NBC family of companies,” said Randy Fox, Director of Golf, Edgewood Tahoe Resort. “Since 1990, Edgewood Tahoe, along the NBC Sports and GOLF Channel have worked closely to build the American Century Championship into the premier celebrity golf event in the world. Now, this new chapter will benefit golfers with the convenience of booking their golf at Edgewood Tahoe through the GOLFNOW platform.”

Edgewood Tahoe Resort also will participate in GOLFNOW’s Premium Marketing Program, which provides a wide variety of marketing benefits, including optimized positioning and promotion on the GOLFNOW website.