New metrics for Golf Advisor

You probably already know that Golf Advisor is a leading source of golf course ratings and reviews by golfers, for golfers. The growth of Golf Advisor over the last several years has necessitated the implementation of a new logic to ensure that the ratings better reflect the efforts of golf course operators, like you, in terms of improvements and more.

What Golf Advisor offers

Everyday, our active community of golfers share firsthand experience about thousands of courses worldwide to help golfers decide where to play next. To date, golfers have submitted more than 700,000 reviews of golf courses all over the world. By visiting a golf course or destination page, golfers worldwide can find the right golf course for their next round as sorted by a variety of categories and amenities. Additionally, Golf Advisor has an expert editorial staff that provides daily articles, photo galleries, travel tips and much more.

Golf Advisor index

While many sites aggregate all reviews and produce a simple rating from that number, this “all-time” average does not take important factors into account. For example, a recent upgrade or management change that has improved your course might be reflected in the most recent reviews, but the hundreds of older reviews would outweigh those high ratings.


The Golf Advisor index gives golf course operators like you more credit for your efforts, as well as ratings that genuinely reflect the work you do every day. And it creates more opportunities for new golfers to help your course climb the rankings and be discovered by players from around the world.

By shifting to a “Golf Advisor Rating Index,” recent reviews will have more importance and a higher value than older ones, which will better reflect your continued efforts to provide golfers with a truly memorable playing experience.

The time is now

Over the last several years, more and more golfers—from new players to veterans of the sport—are using Golf Advisor to share their thoughts and find the best places to play.

If you don’t already have a Golf Advisor profile, now’s the time to get started and reap the benefits for your course. See how our recent shift can help your ratings. Contact your GolfNow representative for more information about what our update can do to increase your course’s standings.

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