New season, new opportunities
With the Masters’ exciting finish, golf caught the eye of the entire sports world. Inspired golfers are taking their clubs out of storage and are primed to get out and play for the first time this year. With the majority of golf courses around the country now open for business, operators are searching for solutions to leverage this excitement and bring more golfers through their doors.
Nearly 1,000 courses across North America are participating in Go Play Week, May 1-5, hoping to attract new customers and provide their current golfers with something extra special. Beginning with the World’s Largest Golf Outing on May 1, many have also chosen to host one or more of the other themed days, which are designed for beginners, women, family and equipment junkies.
More courses than ever are incorporating GolfNow services into their business operations, helping them sell more rounds while saving money in the process. More than 1,000 course partners currently are benefiting from the performance platform offered by GolfNow’s Plus, which provides them with expert consultation and proprietary technology to help manage their businesses in a very competitive marketplace. Ride by GolfNow can save courses up to 35% on their business purchases, lowering overhead on more than just food and beverage. Several of the notable recent additions to Ride — which is free to all of our course partners — include agronomy products, such as fertilizer and chemicals needed to maintain prime course conditions; technology; fresh, locally picked produce; and environmental services.