GolfNow and GolfBook expand relationship to make golf more accessible and easy to book online and via mobile devices

ORLANDO, Fla. (May 16, 2018) – Making golf more easily accessible to those that play the game, GolfNow today announced a multiyear partnership with tee-time booking platform GolfBook, allowing continued integration into the suite of GolfNow technology products and industry-leading marketplace of tee times.

GolfNow is building partnerships across a global industry to strengthen technology offerings to better serve golfers and golf courses, ultimately, making golf more easily accessible to those that play the game and the millions interested in taking up the sport.

“As a progressive company, GolfNow always is looking for new and innovative ways to make it easier for golfers to play more often and help grow the game – which is what GolfNow is all about,” said Will McIntosh, executive vice president, Strategy, Golf Channel. “This partnership with GolfBook will assist us in that mission, as well as provide more visibility for the thousands of tee times our golf course partners offer every day.”

GolfBook will continue to have direct-integration access to the full line of GolfNow software packages, including GolfNow Connect, GolfNow Reservations, Open Course, as well as its newest cloud-based G1 technology, which can combine all software and operating systems utilized by a golf course facility into one platform. The partnership also allows GolfBook to sell all GolfNow golf course partners’ tee times by integrating the GolfNow marketplace into GolfBook’s web, mobile-web, and mobile-app technologies.

“Selling the GolfNow marketplace tee times within the GolfBook platform is a natural progression for GolfBook as we help golfers activate their game…” Gene Pizzolato, president and CEO, GolfBook

“We are thrilled to further our relationship with GolfNow and their full suite of tools,” said Gene Pizzolato, president and CEO of GolfBook.  “GolfNow has been a great partner of ours in the past, and that relationship continues today and into the future. Selling the GolfNow marketplace tee times within the GolfBook platform is a natural progression for GolfBook as we help golfers activate their game with the support of CBS Sports Digital and provide the greatest golf-course tee-times choices.”

More than 8,000 golf courses around the world have chosen GolfNow as their preferred partner. They are able to benefit from GolfNow’s leading technology, support and marketing services – which have facilitated more than 32 million rounds of golf over the last two years – to increase operating efficiency and allow more staff time to dedicate to customer service.

Coinciding with the growing trend of tee times being booked via online sources and mobile apps, recent studies by the National Golf Foundation reveal the number of people interested in taking up golf has nearly doubled over the past five years. The NGF also has reported that GolfNow users tend to play golf more often and play a variety of new courses each year as a result of using GolfNow.

About GolfNow

GolfNow is an innovative technology company specializing in golf-related products and services that is creating frictionless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering more than 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. With offices in Orlando, Fla., and Belfast, Northern Ireland, GolfNow also provides technology, support and marketing services to more than 8,000 golf courses in 24 countries around the world. GolfNow is included in the suite of digital businesses owned by NBC Sports and managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to GolfNow Business.


About GolfBook

GolfBook, in partnership with CBS Sports Digital, is now available for golfers and courses nationwide at or through the GolfBook mobile app for iOS and Android. GolfBook’s core purpose is to help golf courses connect with the golfer. This new platform (previously known as Golf Pipeline) offers the following benefits to golf course owners and operators:

  • A unique and comprehensive tee time network tying into a majority of golf course software platforms
  • The “GolfBook Friends” invitation platform, helping grow players-per-group and providing more data to the golf course
  • Marketing support and promotion through CBS Sports Digital


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