Where Teaching Meets Club Fitting, Decisions to Make
The old ideal was for every teacher to learn club fitting and take care of their students’ gear needs. It turns out there’s a range of fitting solutions.
Techniques for Successful On-course Coaching
The playing lesson has been around a long time, but new and more effective ways of conducting these on-course sessions are emerging.
15 Questions for Instructors: Looking Back at 2019
One-year ends, another begins—before 2020 gets going, take this quick quiz and set your sights on greater success.
Golf Travel with Students—The Latest Trends and Tips
First, you coach them to a better golf game. Then, you take them to places in the golf world they’ve never seen. Nothing builds the teacher-student bond better.
Your New Student “Funnel” and How it Works
The student whose name first appeared in your lesson scheduler this morning likely entered your “sales funnel” weeks or months ago. That’s the nature of finding potential customers and adding them to your active roster.
NBC Sports Group Acquires EZLinks GOLF, Expanding Digital Portfolio of Golf-related Lifestyle Businesses
NBC Sports Group today announced it has acquired EZLinks Golf, a PGA TOUR-affiliated company, including its online tee time marketplace for golfers and its technology platforms, business solutions and customer service for golf course partners.
Engage Customers During Holidays and Off-season with GOLFNOW Central Tools
Staying in contact with your customers is a critical function for any course – even during seasonal closures. Discover these golf course marketing ideas that can assist you in the off-season.
Better Golf Marketing in Minutes: 5 Tips You Need to Try!
Stuck for time right now but always looking for ways to improve your business? Check out these quick-but-brilliant tips for better marketing.
Beyond Yelp Reviews: Consider a Secret Shopper
A sharp eye for what’s going on in the golf swing is essential to effective teaching. Bringing that same close attention to the total student experience isn’t easy for most coaches. Here’s how you can do a better job of it.
Instruction Programming: What to Offer and How to Explain It
Golfers looking to end frustration and truly improve need to be told in a clear way how to start down that path. A long list of programs will confuse and overwhelm them—so hit reset on your teaching “menu” and watch your business improve.